Media Strategist

MEDIA STRATEGISTDirect Agents is looking for an experienced Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships across paid media channels. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.THE ROLE As a Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.  Act as one of the main points of contact for assigned client accountsDevelop a deep understanding of each client’s business, industry, and competitionLead the media strategy and planning process  Work with paid media execution teams to guide media optimization and implement experimentation strategyInterpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvementLead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetingsAdvance relationships with clients and identify account growth opportunitiesBring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamicsQA all client-facing deliverablesOverseeing account and specialist teams on a project and client basisDESIRED BACKGROUND4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clientsComfortable handling raw data and identifying trendsExcellent analytical and problem-solving skillsStrong proficiency in Microsoft ExcelHaving an expert understanding of customer acquisition and direct response online marketing a big plusAn entrepreneurial spirit, strong work ethic, and proven track record for taking initiativeA "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job doneExcellent written and verbal communication skills with the ability to communicate effectively across all levels Ability to prioritize tasks, multitask, and manage time efficientlyThis role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.WHY DIRECT AGENTSWork-Life Balance4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-beingFlexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer daysFamily Support: Comprehensive paid parental leave and family-friendly policiesComprehensive BenefitsPremium Healthcare: Full coverage options including One Medical, KindBody, and mental health supportWellness Perks: Citibike membership, fitness reimbursement, and wellness programsCommunity: Dog-friendly office, team events, and an inclusive culture that celebrates diversityModern Tech Setup: MacBook Pro and premium software toolsInnovation & GrowthAI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful resultsFuture-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutionsCareer Development: Shape your path through mentorship, training programs, and direct access to leadershipIndustry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovationOutstanding EnvironmentWork with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativityDirect Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!Powered by JazzHRi9WlBqgr2v

Salary : $80,000 - $95,000