Digital Media Manager

Diray Media is looking for a Senior Digital Media Manager to join our small but mighty performance marketing team to drive the planning and execution of paid digital media campaigns. This position is a hands-to-keys role in developing strategy and executing digital media across paid search, paid social, programmatic display and OTT/CTV. We are looking for an individual with a passion for testing and learning and optimizing to deliver best-in-class campaign strategy and drive results for our clients. This person must be organized, well-spoken and have leadership qualities. Must be a team player willing to provide support where client needs arise.

Responsibilities

• Develop and implement data-driven marketing strategies across multiple digital platforms, such as: Google Ads, Facebook Ads, Tik Tok, and various 3rd party DSPs for execution of programmatic display, CTV/OTT and digital audio
• Drive online and in-store traffic and sales to meet marketing objectives
• Manage the day-to-day campaign set up and management, ensuring weekly budget pacing and KPIs are being met
• Develop all search ad copy and social creative using Facebook Ads Manager, Canva and other 3rd party creative platforms
• Provide ongoing performance analysis and growth plans identifying new audience segments, testing opportunities, and optimizations
• Participate in new business development, initiatives, and RFP fulfillment
• Collaborate with a team of digital media buyers and integrated account executives on campaign strategy and launches, ensuring effective client communication and deadlines are being met
• Bring innovative thinking, ideas and industry trends to the team and to our clients
• Keep an eye on emerging trends, especially related to programmatic and CTV/OTT, sharing learnings and supporting both internal and external trainings

Qualifications

• 5 years professional, relevant experience and at least 3 years of direct, hands-on digital media planning and buying experience
• Expertise in Google Ads, Facebook Ads Manager, Programmatic platforms (Display, Online Video, OTT/CTV) and Google Analytics
• Analytical and strategic thinker comfortable with measuring campaign performance, finding areas of opportunity using existing data, and translating this to actionable insights and recommendations
• Strong marketing sense and ability to put together client presentations, wrap up reports, and overview/training materials
• Self-starter with good follow through; able to prioritize and juggle multiple projects at once
• Strong problem solver with clear attention to detailAbility to clearly communicate with internal and external teamsAbility to meet deadlines and work under pressure
• Highly organized
• Ability to take direction and turn top-level strategy into actional plans
• Proficiency in Microsoft Office is required
• Experience with DR and D2C clients is a plus!

About Diray Media:

Diray Media is a full-service media buying agency in business for over 35 years, with a large in-house media buying team that spans linear TV, Connected TV, Digital, Video, Social, Search, Print, Radio and Out of Home. Diray leads the industry with the ability to maximize ROAS (Return On Ad Spend) which drive sales at an incredibly low cost-per-lead.

We offer a fun hybrid working environment, with two days in the office (located in Wilton, CT) and three days working from wherever you want! The role also includes a highly competitive salary and bonus, with 100% of employee healthcare paid by Diray.

Job Type: Full-time

Pay: $7.00 - $70.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus pay

Work Location: One location