What are the responsibilities and job description for the Influencer and Outreach Manager position at Dinerstein Companies?
Influencer & Social Media Magic Manage and mentor 20 property ambassadors and influencers to create authentic, on-brand content. Build monthly content calendars that blend creativity, culture, and conversion. Run property social pages and launch follower-growth challenges that actually work. Partner with leasing teams to spotlight residents, lifestyle perks, and local flavor. Track engagement, growth, and campaign performance — and flex your wins in reports.Outreach & Event Activation Curate and execute creative outreach plans that connect with student orgs, Greek life, local businesses, and on-campus partners. Plan and host unforgettable marketing events that boost social followers and leads — think pop-ups, giveaways, and campus collabs. Build community partnerships that keep our properties top-of-mind all year long. Represent the brand at events — with energy, confidence, and a “make it happen” mindset. Brand Growth & Awareness Elevate brand visibility through smart, trend-driven content and influencer collabs. Keep your finger on the pulse of social media trends and bring new ideas to the table weekly. Collaborate with design, video, and creative teams to produce scroll-stopping visuals. Use analytics to learn what hits (and what flops) — and keep innovating from there. What You Bring A passion for social media, storytelling, and connecting with people. 1-2 years of experience in marketing, social media, or influencer management (internship or classroom experience). Familiarity with TikTok, Instagram, Threads, and whatever’s next. Excellent communication, organization, and creative problem-solving skills. Confidence to take initiative and run with ideas — big or small. Bonus points if you’ve worked in real estate, student housing, hospitality, or lifestyle marketing.