Graphic Designer (IHOP)

10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

As a Graphic Designer, you will create visually engaging, brand-aligned content that brings IHOP’s training and operational strategies to life. You’ll collaborate with cross-functional teams to design multimedia assets—including graphics, illustrations, videos, and print materials—that simplify complex processes and enhance the learning experience for team members and managers. This role blends creativity with attention to detail, ensuring all visual elements maintain consistency with IHOP’s brand identity while supporting business objectives.

Responsibilities

• Develop and maintain high-quality learning assets, including interactive guides, manuals, rollout guides, checklists, job aids, and videos for all operations strategies.
• Write user-friendly, engaging copy about operational processes and procedures.
• Prepare and deliver final artwork for production across digital and print platforms.
• Plan and execute photo and video shoots to showcase menu items, procedures, and the IHOP brand story.
• Maintain and organize a library of visual assets, including photos, videos, and finalized assets, to support design efforts.
• Ensure all visual assets follow brand guidelines, maintaining a cohesive and impactful identity across projects.
• Collaborate with cross-functional teams and subject matter experts to ensure content accuracy and alignment. Complete quality assurance checks and secure final approvals for training deliverables.
• Track project timelines and deliverables using tools like Smartsheet.
• Work closely with the Lead Learning Experience Designer and establish and maintain partnerships with managers and peers within the greater organization.
• Acquire and maintain deep knowledge of IHOP’s brand, operational standards, and team member roles to inform design decisions.
• Stay current on emerging learning, multimedia technologies, and trends and contribute ideas for continuous improvement of IHOP’s training resources.
• Uphold professional standards and contribute to a culture of inclusivity, creativity, and learner advocacy.
• Perform other responsibilities as needed to support IHOP Academy and the L&D team.
  
  

Skills & Experience

• Bachelor’s degree in Graphic Design, Fine Arts, Visual Communications, or related field.
• 0-2 years of experience in graphic design or multimedia
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Vyond.
• Basic video production and editing skills, including storyboarding, scripting, camera operation, sound, and lighting.
• Familiarity with eLearning tools (Articulate Storyline/Rise)
• Understanding of social media design and digital-first brand storytelling.
• Familiarity with Microsoft Office and project management tools such as Smartsheet and Microsoft Copilot.
• Solid understanding of design principles, typography, and color theory.
• Strong writing and visual storytelling skills, with attention to tone, clarity, and brand alignment.
• High attention to detail, ensuring all content is polished, accurate, and aligned with brand standards.
• Strong organizational and time management skills in a fast-paced, collaborative environment.
• Experience in hospitality or food service training environments is a plus.
• Target Salary $65k-$80k depending on experience
• Ability to work in a hybrid schedule, with standard in-office days Tuesday through Thursday for full workdays, (typically 8-9 am – 4-5 pm) and actively participate in in-person working sessions, meetings, team events, RSC events, and media production.
  
  

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

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