What are the responsibilities and job description for the Social Media Coordinator position at Dillard's?
ECommerce
Dillard’s is seeking a highly organized, fashion-forward Social Media Coordinator to join our Corporate Digital Advertising team. In this role, you will manage day-to-day community engagement, produce short-form visual content, and update social marketing strategies based on real-time merchandise performance. The ideal candidate blends exceptional written communication and acute attention to detail with a passion for fashion, digital storytelling, and visual media. Location & Hours: This is a full-time, on-site position located at our Little Rock, Arkansas headquarters. A high level of attendance is required as an essential function of this position.
ROLES & RESPONSIBILITIES
- Community Engagement: Facilitate and actively engage in online conversations with customers, promptly responding to client queries, comments, and direct messages across all platforms.
- Content Creation & Strategy: Collaborate with the team to conceptualize, photograph, edit, and publish informative, appealing content, including short-form Reels and TikToks and guided by ongoing trend and audience research.
- Agile Campaign Management: Implement social strategy, oversee content schedules, and swiftly adjust promotional pushes based on real-time sales performance and merchandise priorities.
- Performance & Optimization: Measure the success of social media campaigns, monitor SEO and user engagement metrics, and propose data-driven content optimizations.
- Industry Best Practices: Stay up to date on the latest social media technologies, algorithm updates, and industry best practices to keep Dillard’s presence competitive.
REQUIRED SKILLS
- Education: Undergraduate Degree in Marketing, Advertising, Business, Fashion Merchandising, or a related field.
- Industry Background: Professional background in retail, fashion, or business; hands-on e-Commerce environment experience is preferred.
- Industry Passion: Passionate about fashion, retail, and keeping up with the latest industry and aesthetic trends.
- Communication Skills: Strong command of grammar, spelling, and punctuation with impeccable proofreading abilities.
- Technical & Platform Proficiency: Active knowledge of major social media platforms, hands-on media production skills (photography/editing), and proficiency in Microsoft Word and Excel.
- Collaboration: Strong collaborative skill to work effectively within the digital marketing and e-Commerce teams on larger-scale projects.
- Adaptability & Organization: Proven ability to multitask, prioritize effectively, and adapt quickly in a fast-paced, deadline-driven environment with meticulous attention to detail.
MINIMUM YEARS OF EXPERIENCE
- 2 Years
DESIRED SKILLS
- Hands-on experience as an active social media creator (personal brand or professional portfolio).
- Meta Certified Digital Marketing Associate or Media Planning/Buying Professional.
- Practical familiarity with shooting and editing high-quality product imagery.
- Practical familiarity with shooting, cutting, and editing short-form video content (Reels, TikToks, Shorts).
Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas with an $8,000 investment in a hometown department store. Today, Dillard's, Inc. ranks among the nation's largest fashion retailers – operating 250 Dillard's locations and 32 clearance centers spanning 29 states and an Internet store at www.dillards.com. The company focuses on delivering style, quality and value to its customers by offering premium fashion apparel, beauty and home collections from both national and exclusive brand sources. Dillard's complements this curated merchandise assortment with exceptional, client-focused customer care.
Benefits:
Employee Discounts, Vacation & Paid Time Off, Health InsuranceSalary : $36,142 - $49,594