Digital Specialist

Description:

Client has 3 locations

US-DE-Wilmington

Canada-Greater Toronto Area

US-CO-Col Springs

Job Description

Join Client’s multifaceted eCommerce engineering team as a Lead Engineer specializing in Adobe Target. In this role, you’ll drive digital optimization through experimentation and personalization, helping develop data-driven strategies that improve customer engagement and conversion. If you're passionate about crafting impactful digital experiences and thrive in a collaborative, agile environment, we’d love to hear from you.

This is a hybrid role: 2 days remote, 3 days in the office

Key Responsibilities:

• Own the design and execution of A/B and multivariate tests using Adobe Target.
• Develop personalized content experiences and audience segmentation strategies.
• Integrate Adobe Target with Adobe Analytics, AEM, Launch (Tags), and other Martech tools.
• Collaborate with multi-functional teams to define hypotheses and optimization goals.
• Code and implement user experiences using HTML, CSS, and JavaScript.
• Analyze test results and provide actionable insights based on performance metrics.
• Ensure accurate tracking, tagging, and reporting across platforms.
• Troubleshoot and resolve technical issues related to Adobe Target deployments.
• Stay ahead of with Adobe Target capabilities and propose innovative use cases.

Qualifications

• Education: Bachelor’s or Master’s degree in Computer Science, Human Computer Interaction (HCI), or related field.
• Experience:
• 8 years of proven experience in software engineering or digital optimization.
• 4 years of hands-on experience with Adobe Target (VEC, Form-based, APIs).
• Experience in B2B, B2C, or eCommerce environments, preferably within large enterprises.
• Technical Skills:
• Proficiency in JavaScript, Python, RESTful APIs, JSON, and XML.
• Expertise in AT.js, Adobe Launch, Web SDK, and server-side Target implementations.
• Familiarity with Adobe Experience Cloud integrations (Analytics, CJA, CDP).
• Strong understanding of HTML DOM, browser scripting, and developer tools.
• Experience with AI-powered coding tools (e.g., GitHub Copilot).
• Other Skills:
• Knowledge of data privacy regulations (GDPR, CCPA, DPDP).
• Agile methodology experience and strong collaboration skills.
• Ability to work independently and lead technical discussions.
• Preferred Certifications:
• Adobe Certified Expert – Adobe Experience Platform or equivalent.
• Experience with Adobe Experience Platform Web SDK and Mobile SDK.