What are the responsibilities and job description for the Manager, Performance Precision position at Digitas?
Job Description
Manager, Precision Media
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.
Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.
We’re looking for an outstanding performance minded Manager—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
What you’ll do:
As a Manager, you’ll be responsible for oversight of analysts and senior analysts on a day-to-day basis. You’ll be responsible for working across all social platforms to plan, implement, manage and optimize performance focused data-driven campaigns. You will ensure your analysts are properly equipped to handle tasks such as campaign management activities, including campaign setup, optimization and maintenance, QA, performance reporting, and billing reconciliation. You will also play a role in all of these areas ensuring that campaigns are set up properly according to best practices, providing final QA and confirming all aspects of a campaign are running smoothly. You’ll bring optimizations and provide feedback on optimization recommendations from analysts when needed and help guide their development in this area. You will provide input in the construction of client decks and status documentation. You will be responsible for the growth and development of analysts on the team and will provide feedback to in and above on developmental progress and any needs of the team.
Most importantly, you must possess a strong inner passion to drive business results. You must thrive in an highly agile and performance driven environment, and want to be a part of something truly unique that will have a lasting impact.
Day to day your role includes:
Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
Interfacing with media investment and analytics teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
Prepare client deliverables ensuring quality, and that recommendations and work products are sound and viable
Owning the development of strategic proposals, coordinating across teams to account for all relevant inputs and sharing with your associate director for alignment and pressure testing
Assuming accountability and ownership of campaign execution for assigned client accounts as well as monitoring and reporting on campaign performance
Working with the analytics team on performance results, forecasting, budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Fostering relationship with internal teams (investment & analytics) and external teams while managing multiple client stakeholders
Understanding how performance media results impact business results
Active knowledge sharing with capability and broader agency
Assisting in training, mentoring, and developing team members
Contributing to the development and documentation of best practices for improving communication and collaboration within the team and the group
Developing and maintaining quality control procedures for campaign implementations
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
Manager, Precision Media
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder.
Digitas’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward.
We’re looking for an outstanding performance minded Manager—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
What you’ll do:
As a Manager, you’ll be responsible for oversight of analysts and senior analysts on a day-to-day basis. You’ll be responsible for working across all social platforms to plan, implement, manage and optimize performance focused data-driven campaigns. You will ensure your analysts are properly equipped to handle tasks such as campaign management activities, including campaign setup, optimization and maintenance, QA, performance reporting, and billing reconciliation. You will also play a role in all of these areas ensuring that campaigns are set up properly according to best practices, providing final QA and confirming all aspects of a campaign are running smoothly. You’ll bring optimizations and provide feedback on optimization recommendations from analysts when needed and help guide their development in this area. You will provide input in the construction of client decks and status documentation. You will be responsible for the growth and development of analysts on the team and will provide feedback to in and above on developmental progress and any needs of the team.
Most importantly, you must possess a strong inner passion to drive business results. You must thrive in an highly agile and performance driven environment, and want to be a part of something truly unique that will have a lasting impact.
Day to day your role includes:
Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
Interfacing with media investment and analytics teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
Prepare client deliverables ensuring quality, and that recommendations and work products are sound and viable
Owning the development of strategic proposals, coordinating across teams to account for all relevant inputs and sharing with your associate director for alignment and pressure testing
Assuming accountability and ownership of campaign execution for assigned client accounts as well as monitoring and reporting on campaign performance
Working with the analytics team on performance results, forecasting, budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Fostering relationship with internal teams (investment & analytics) and external teams while managing multiple client stakeholders
Understanding how performance media results impact business results
Active knowledge sharing with capability and broader agency
Assisting in training, mentoring, and developing team members
Contributing to the development and documentation of best practices for improving communication and collaboration within the team and the group
Developing and maintaining quality control procedures for campaign implementations
Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
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