What are the responsibilities and job description for the Senior PR Strategist position at Digital?
We are seeking an experienced Senior PR Strategist (Freelance, Remote) to support a high-profile business executive and entrepreneur in strengthening their media presence, executive brand, and thought leadership.
This role is ideal for a strategic and hands-on PR professional who can independently manage media relations, identify opportunities, develop compelling pitches, and execute outreach campaigns across business, leadership, investment, and industry-focused media.
The successful candidate will work directly with senior stakeholders to build upon existing PR momentum, expand media opportunities, and position the executive as a recognised voice within relevant industries.
Requirements
Key Responsibilities
- Develop and execute executive communications strategies aligned with business and brand objectives.
- Create and refine executive messaging, narratives, and positioning.
- Identify opportunities for thought leadership, media appearances, interviews, podcasts, speaking engagements, and industry recognition.
- Build relationships with journalists, media outlets, podcast hosts, and relevant industry communities.
- Develop communications materials including media pitches, briefing documents, articles, and executive content.
- Support preparation for interviews, public appearances, and external engagements.
- Monitor relevant industry conversations and identify opportunities for executive commentary.
- Track communications activities, opportunities, and outcomes while providing recommendations to stakeholders.
Qualifications
- 5 years of experience in executive communications, public relations, corporate communications, or a related field.
- Proven experience supporting senior executives, founders, entrepreneurs, investors, or other public-facing leaders.
- Strong writing, storytelling, and message development skills.
- Experience developing thought leadership content and external communications strategies.
- Strong understanding of media relations and executive reputation management.
- Ability to work independently, manage priorities, and communicate effectively with senior stakeholders.
Preferred Experience
- Experience supporting CEOs, C-suite executives, authors, or industry experts.
- Background in business, finance, investment, technology, leadership, or professional services.
- Experience securing media coverage, podcast appearances, speaking opportunities, or executive profiles.
- Agency, consultancy, or senior in-house communications experience.