What are the responsibilities and job description for the Growth Lead (AI / SaaS) position at Digital?
An AI SaaS Client is looking for a hands-on Growth Lead to drive the launch and growth of an AI-powered SaaS product targeting SMBs. This is a highly execution-focused role where you’ll own the go-to-market strategy, user acquisition, and product growth from 0→1.
You’ll work closely with founders, product, and engineering teams to shape positioning, launch strategy, and growth experiments with direct impact on user adoption and revenue.
Responsibilities- Own end-to-end go-to-market strategy for new product launches.
- Drive 0→1 product growth, from early positioning to scaling acquisition.
- Design and execute growth experiments across onboarding, activation, and retention.
- Define ICP, positioning, and messaging based on user insights and market signals.
- Lead Product Hunt launches and other community-driven growth initiatives.
- Build and optimize conversion funnels (landing pages, onboarding flows, pricing).
- Conduct user interviews and translate insights into product and growth strategies.
- Create product-facing content, including demos, use cases, and launch assets.
- Collaborate closely with product and engineering to iterate quickly on features and UX.
- Manage external partners (agencies, creators, or growth channels) as needed.
- Proven experience working on 0→1 products in startup or early-stage environments.
- Strong track record of driving user growth, activation, or revenue outcomes.
- Hands-on experience with GTM strategy, product launches, and growth execution.
- Ability to operate across product, marketing, and growth (hybrid mindset).
- Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
- Comfortable working in a fast-paced, ambiguous environment with high ownership.
- Strong communication skills — able to translate product value into clear messaging.
- Experience with AI, SaaS, or developer tools is a plus.