What are the responsibilities and job description for the Consumer Acquisition Lead (AI Product) position at Digital?
An AI SaaS Client is seeking a hands-on Consumer Acquisition Lead to drive growth in new users for an AI-powered consumer product focused on everyday American users. This is a highly hands-on growth role for someone who understands how to attract mainstream users, test channels quickly, and scale what works efficiently.
You'll own top-of-funnel strategy and execution across paid, organic, influencer, community, referral, and launch channels. Working closely with the Head of Growth and product team, you'll play a key role in building a new revenue engine and accelerating product adoption in the US market.
This role is ideal for someone who thrives in startup environments, moves quickly, and enjoys combining creativity with data to unlock growth.
Employment Type: Full-time (Initial 3-month contract, with potential for extension or conversion)
Requirements
Responsibilities
Own Customer Acquisition Strategy
You'll own top-of-funnel strategy and execution across paid, organic, influencer, community, referral, and launch channels. Working closely with the Head of Growth and product team, you'll play a key role in building a new revenue engine and accelerating product adoption in the US market.
This role is ideal for someone who thrives in startup environments, moves quickly, and enjoys combining creativity with data to unlock growth.
Employment Type: Full-time (Initial 3-month contract, with potential for extension or conversion)
Requirements
Responsibilities
Own Customer Acquisition Strategy
- Build and execute the overall acquisition roadmap for US consumer growth
- Identify the highest-performing channels and optimise budget allocation
- Develop channel mix across paid, organic, influencer, creator, referral, and partnerships
- Launch and optimise campaigns across Meta, Google, TikTok, Reddit, YouTube, and emerging channels
- Build influencer/creator partnerships to drive awareness and installs
- Grow organic traffic through community engagement, content, virality, and referrals
- Test creatives, landing pages, offers, and messaging to improve conversion rates
- Work with product teams on onboarding, activation, and first-session experience improvements
- Optimise user journeys from click → signup → active user → paid conversion
- Manage CAC, ROAS, CPA, and LTV targets
- Improve growth efficiency while scaling volume
- Build retention-aware acquisition strategies, not vanity traffic
- Build dashboards and weekly reporting across acquisition channels
- Analyse funnel drop-off points and user behaviour trends
- Turn data into actionable experiments and clear next steps
- Support launches across Product Hunt, creator communities, AI forums, and the ChatGPT ecosystem
- Identify scrappy low-cost acquisition opportunities to generate momentum quickly
- Proven experience acquiring users for a B2C, consumer app, marketplace, subscription, or self-serve product
- Strong knowledge of both paid acquisition and organic growth strategies
- Hands-on experience optimising CAC, conversion funnels, and user growth metrics
- Comfortable working independently in lean teams with high ownership
- Strong analytical mindset with the ability to make fast data-driven decisions