Editorial Content Manager

Company Description

DigiPen Institute of Technology is a global leader in education for game development, interactive media, computer science, and digital arts. With campuses in the U.S., Singapore, and Spain, DigiPen prepares graduates for impactful careers in game design, animation, and emerging technologies. The Institute's alumni have contributed to award-winning games, films, and software globally. DigiPen partners with industry leaders to connect organizations with top talent, fostering innovation and equipping students to excel in dynamic fields.

Overview

The Editorial Content Manager is a dynamic role that combines editorial expertise and leadership within DigiPen's Marketing & Communications (MarComm) Department. This individual will lead the planning and creation of engaging written content and oversee institutional editorial production across channels, ensuring DigiPen’s voice, brand, story, and impact are communicated effectively. This position reports to the Director of Design and Creative Services and does not manage any staff.

Key Responsibilities

1. Content Creation:

• Steer the production of DigiPen’s story-driven content and provide editorial direction on outward-facing communications.
• Act as the primary writer behind DigiPen’s institutional voice, including student, alumni, and faculty news articles; social media posts; digital ads; and other written communications.
• Develop and manage monthly prospective student newsletters and craft event-related and targeted communications for a variety of audiences.
• Serve as MarComm’s main reporter for student, alumni, and faculty spotlight features, campus news items, and academic explainer pieces.

2. Strategy and Planning:

• Shape DigiPen’s editorial output to keep the brand current, engaging, and reflective of its extended campus community.
• Work closely with interdepartmental staff to plan and produce social media content and campaigns.
• Develop comprehensive content strategies that integrate editorial writing across web, social, and marketing channels.

3. Editorial Leadership:

• Direct the implementation of DigiPen’s brand voice across all written content channels (social media, articles, web content, campaigns, and campus materials).
• Lead MarComm’s writers in editorial production, planning, and direction.
• Work with the Vice President of Marketing & Communications in reporting and completing college rankings and other institutional surveys.

4. Collaboration and Coordination:

• Build relationships with DigiPen alumni, faculty, and staff to generate storytelling leads and editorial opportunities.
• Collaborate with the MarComm team to align content efforts with DigiPen’s overall campaigns and initiatives.
• Foster a collaborative and innovative work environment across editorial, digital, and web teams.
• Coordinate with staff and faculty to complete college ranking surveys or other research-oriented tasks as assigned.

Qualifications

Education and Experience:

• Bachelor’s degree, preferably in journalism, English, communications, or a related field
• At least five years of professional writing experience, producing multiple content projects in a deadline-driven environment
• Experience leading collaborative projects within a cross-functional marketing team

Knowledge, Skills, and Abilities:

• Demonstrated ability to tell compelling stories using clear, engaging, and persuasive writing
• Comfort working across digital platforms and communication channels, with the ability to adapt tone and messaging for different audiences
• Strong understanding of social media as a tool for building brand awareness and engagement
• Experience altering writing voice and tone to fit the channel and audience
• Excellent spelling, grammar, copy editing, and proofreading skills

Preferred:

• Familiarity with the game and/or technology industries
• Familiarity with video game culture, terms, and custom