What are the responsibilities and job description for the Digital Marketing Specialist (Hopkins, MN - Hybrid, or Remote) position at Digi International Companies?
Since 1985, Digi International has been a pioneer in wireless communication, forging the future for connected devices and responding to the needs of the people and enterprises that use them. Before the Internet of Things was a thing, we built M2M and IoT devices, adapted to evolving network standards, and optimized data communications around the most advanced protocols and emerging technologies.
From radio frequency modems to gateways, cellular routers, networking devices, embedded system-on-modules (SOM) and single-board computers (SBCs), Digi's solutions have continually grown to serve an extensive breadth of applications across the IoT landscape. Today, our IoT offerings include sensor-based solutions, a sophisticated platform for remotely monitoring device deployments of any size, anywhere, as well as professional design, implementation and certification teams to help you carry out your vision, no matter how large or small.
What You Will Do
Marketing Automation & Campaign Execution
- Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools
• Assist with email campaigns, landing pages, and campaign workflows that capture and nurture leads
• Support digital marketing initiatives including webinars, email programs, and promotional campaigns
Demand Generation & Lead Management
- Help support programs that generate Marketing Qualified Leads (MQLs)
• Assist with lead segmentation, campaign tracking, and CRM integration
• Help maintain lead nurture programs that guide prospects through the marketing funnel
AI-Assisted Marketing Workflows
- Use AI tools to support campaign development, marketing content creation, and analysis
• Help develop repeatable workflows that improve marketing efficiency
• Evaluate new AI tools that support marketing productivity and performance
Digital Marketing & Social Media
- Help manage Digi’s corporate social media presence including LinkedIn, Facebook, and X
• Draft and schedule posts promoting products, events, and company updates
• Monitor engagement and track performance metrics
Marketing Analytics & Reporting
- Maintain campaign data including audience segments and campaign tracking
• Support marketing dashboards and performance reporting
• Help identify opportunities to improve campaign performance and engagement
Who You Are and What You Bring
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Basic understanding of digital marketing, email campaigns, and social media
- Strong written communication and organizational skills
- Interest in marketing technology platforms and AI tools
- Interested in AI-driven marketing, marketing automation, and digital campaigns
- Enjoys combining creative marketing with data and analytics
- Curious about new marketing technologies and interested in learning how AI can improve marketing effectiveness.
Desired But Not Required
- Exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp
• Familiarity with AI-assisted marketing tools or generative AI platforms
• Experience using Google Analytics or marketing dashboards
• Experience supporting social media or digital marketing initiatives
What We Offer
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Hands-on experience executing AI-assisted marketing campaigns• Experience working with marketing automation platforms and CRM integrations• Exposure to modern AI-driven marketing workflows• Mentorship from experienced marketing and demand generation leaders
Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.
The anticipated base pay range for this position is $51,000 – $80,000. Pay ranges are determined by role, job level and primary job location. The range displayed reflects the reasonable range we anticipate paying for this position and reflects the cost of labor within several U.S. geographic markets. The specific salary offered within the range will depend on various factors including, but not limited to the candidate’s relevant and prior experience, education, skills, and primary work location. It is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each position. Pay ranges are typically reviewed and updated annually.
At Digi, we embrace diversity and inclusion among our teammates. It is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of respect where equal employment opportunities are available to all applicants and teammates.
*Please note that we are unable to provide visa sponsorship for this position. This includes, but is not limited to, work visas, employment-based visas, or residency sponsorship. Candidates must have valid work authorization in the United States at the time of application. Visa applications of any kind will not be considered.
Salary : $51,000 - $80,000