Digital Marketing Operations Specialist

The Digital Marketing Operations Specialist plays a key support role in bringing digital marketing strategies to life, ensuring platforms, campaigns, and content are set up accurately and run smoothly.

Prioritizing a high quality, consistent user experience across owned digital channels, this role works closely with marketing, loyalty, analytics, creative, IT, and customer support teams to assist with campaign setup, segmentation, testing, and troubleshooting.

This position is ideal for someone who is hungry to learn more about executing across digital communications platforms.  The right candidate is a detail-driven problem solver and digital systems thinker, with hands-on experience in managing the moving pieces in campaign execution.

How You’ll Make an Impact

Segmentation & Campaign Execution

·        Work toward power-user status of customer data platform: Build, test, and launch targeted campaigns across email, app, website, and push channels.

·        Use customer data and segmentation tools to turn audience strategies into actionable targeting opportunities.

·        Ensure campaigns are set up accurately, including audience counts, targeting logic, and suppression rules, to ensure accuracy and avoid errors.

·        Manage digital campaign schedules, ensuring communications campaigns and related content activate on time across all digital channels.

·        Review and test campaigns across devices and channels to confirm content renders correctly and delivers a consistent customer experience.

Platform Management & QA

·        Support the day-to-day customer experience of digital marketing platforms including website, app, email, CMS and in store digital signage.

·        Publish and maintain digital content (landing pages, banners, promotions), ensuring accurate setup to support campaigns and business priorities.

·        QA campaigns, content updates, and platform releases prior to launch.

·        Troubleshoot campaign delivery, segmentation, or rendering issues in collaboration with internal teams and vendors.

·        Maintain platform standards and documentation to support scalable execution.

·        Manage SEO updates including meta data, tagging, and search visibility checks.

·        Work with external partners to adjust broken user experiences.

Data, Reporting & Optimization

·        Generate and maintain weekly and monthly reports related to campaign performance, platform health, and customer engagement.

·        Monitor campaign performance and segmentation effectiveness.

·        Produce post-campaign summaries and operational reports.

·        Monitor search health, indexing, and data feeds for e-commerce.

·        Identify patterns or recurring issues to improve efficiency and prevent future errors.

About You

·        Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

·        3 years of experience in digital marketing operations, campaign management, or similar role.

·        Experience with content management systems. Bloomreach and Django are considered a plus.

·        Exposure to marketing automation tools, rewards/loyalty platforms, or e-commerce systems preferred.

·        Strong organizational, time management, and communication skills.

·        Technical proficiency with digital marketing platforms (CMS, app management, e-commerce, rewards, and campaign tools).

·        QA & troubleshooting mindset with a meticulous eye for detail.

·        Strong project coordination—able to manage multiple campaigns and priorities simultaneously.

·        Analytical thinking—comfortable working with data, reports, and technical systems.

·        Collaboration & communication skills—able to bridge marketing, creative, and IT functions.

·        Familiarity with SEO principles and website health monitoring tools (Google Search Console, etc.).

·        Working knowledge of HTML/CSS basics and Google Tag Manager are a big plus.

Why Dierbergs is right for you

·        Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k) with company match, FSA, and life insurance

·        Weekly pay

·        Hybrid work schedule and flexibility

·        Paid time off provided, including sick days

·        Employee Assistance Program for you and your family to assist in many of life’s challenges, from short-term counseling, legal questions to financial guidance

·        Associate-only savings, free products, bonus points, sweepstakes and more – being a part of our team has its perks with Dierbergs Rewards

·        Wellness initiatives and volunteer opportunities to keep you healthy, engaged and involved

·        Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents

·        Opportunity to Grow Every Day by building knowledge, supporting growth and creating connections – Let’s GROW!

This job description is representative only and is not all inclusive of the responsibilities that the Associate may be required to perform.