Channel & Product Marketing Manager

Location: Cambria, WI.

Are you a strategic marketing leader with expertise in channel marketing, B2B marketing, and sales enablement? Join Didion as our Channel & Product Marketing Manager and take ownership of marketing initiatives that fuel revenue growth, customer acquisition, and brand awareness.

What You’ll Do

• Develop and execute channel marketing programs that support sales objectives and deliver measurable impact.
• Partner with Sales Account Managers and Business Development to drive the sales cycle, including joint calls, presentations, and negotiations.
• Design and implement co-marketing campaigns, promotions, trade show strategies, and lead generation programs.
• Provide sales enablement tools, training, and resources to enhance ingredient positioning.
• Establish KPIs, monitor performance, and leverage CRM data and market analytics to optimize programs.
• Represent Didion at industry events, trade shows, and customer meetings to promote products and gather insights.
  
  

What Makes You a Great Fit

• Expertise in channel marketing, product marketing, and B2B marketing strategies.
• Strong sales acumen and ability to influence purchasing decisions.
• Skilled in relationship management, negotiation, and cross-functional collaboration.
• Data-driven mindset with experience in CRM systems and marketing analytics.
• Knowledge of food ingredients, formulation, and customer innovation cycles.
  
  

Requirements

• Bachelor’s degree in Marketing, Business, Food Science, or related field (MBA a plus).
• 5–8 years of experience in marketing, sales support, or account management within the food ingredient or food manufacturing industry.
• Proven track record of driving revenue growth through marketing programs.
• Excellent communication and relationship-building skills.
• Willingness to travel up to 30–40%.
  
  

Didion Inc. is an Equal Opportunity/Affirmative Action employer. We urge all qualified applicants to apply for this position. Selection will be based on qualifications as they relate to position requirements without regard to race, color, national origin, religion sex, age, creed, sexual orientation, gender identity/expression, genetic information, disability, veteran status or any other legally protected class.

Didion uses the eVerify system to confirm eligibility to work in the United States.