Community Marketing & Outreach Coordinator

Position Summary

The Community Marketing & Outreach Coordinator serves as a visible, face-to-face representative of Dickey’s Barbecue Pit – La Junta throughout the surrounding community.

While the Catering Sales & Digital Outreach Coordinator primarily develops relationships through telephone and digital communication, this position is primarily in the field.

The coordinator will visit businesses, schools, healthcare organizations, hotels, churches, community organizations, public-safety agencies, event venues and other prospective partners; attend community functions; deliver samples and marketing materials; establish relationships; identify catering opportunities; and increase Dickey’s visibility throughout the community. An additional 10% commission is offered on each confirmed sale of a catering order.

The goal is for Dickey’s to become a recognizable and involved member of the La Junta-area business and community network.

Primary Responsibilities/Community Relationship Building

The coordinator will:

• Visit businesses and organizations throughout the designated trade area.
• Introduce themselves as a representative of Dickey’s Barbecue Pit – La Junta.
• Explain Dickey’s catering, group-order and restaurant services.
• Identify decision-makers responsible for meals, events and catering.
• Develop genuine relationships with community leaders and organizations.
• Return to high-potential accounts rather than relying on one-time visits.
• Identify opportunities for partnerships and cross-promotion.
• Generate qualified leads for the Catering Sales & Digital Outreach Coordinator.
• Follow up personally when a face-to-face relationship will improve the opportunity.

Business Visits

Business visits should be purposeful.

The coordinator should seek the individual responsible for:

• Staff lunches
• Employee appreciation
• Meetings
• Training
• Events
• Holiday functions
• Customer events
• Group meals
• Purchasing
• Catering

The current marketing action plan calls for in-person business drops that include catering information and, importantly, a specific request to identify the person responsible for ordering staff meals or events.

Community Involvement

The coordinator will identify and participate in appropriate:

• Chamber of Commerce activities
• Networking events
• School activities
• Athletic events
• Community festivals
• Rodeos
• Fairs
• Fundraisers
• Business events
• College events
• Youth activities
• Recreation programs
• Community celebrations
• Nonprofit events
• Other appropriate local gatherings

Participation should have a business purpose: relationships, visibility, catering opportunities, restaurant traffic or community partnerships.

Schools & Athletics

The coordinator should establish face-to-face relationships with:

• School administrators
• Athletic directors
• Coaches
• Booster organizations
• Teachers
• PTO/PTA-type organizations
• Student organizations
• Otero College departments
• College athletics
• Event coordinators

Potential opportunities include team meals, staff appreciation, booster functions, banquets, graduations, tournaments, visiting teams and group meals.

Healthcare & Major Employers

Special attention should be given to healthcare and larger employment centers.

The coordinator should develop relationships with administrators, HR departments, department managers and office managers who may arrange:

• Shift meals
• Department lunches
• Staff appreciation
• Training meals
• Meetings
• Celebrations
• Employee events

Churches & Community Organizations

Develop relationships with churches and community organizations for opportunities involving:

• Fellowship meals
• Youth programs
• Memorial meals
• Holiday gatherings
• Meetings
• Community programs
• Celebrations
• Large group meals

The trade-area plan identifies multiple worship organizations throughout La Junta and Rocky Ford with potential for fellowship, community and special-event meals.

Hotels & Visitor Partnerships

Build relationships with hotel management and front-desk teams to generate:

• Guest referrals
• Crew meals
• Athletic team meals
• Group-traveler orders
• Large takeout orders
• Catering referrals

Approved menus and restaurant information should be provided to appropriate lodging partners.

First Responders & Public Agencies

Build positive community relationships with:

• Police
• Fire departments
• EMS
• Sheriff's office
• Other appropriate public-service organizations

Potential opportunities include appreciation meals, staff meals, meetings and shift meals. The local plan identifies these organizations as part of the 15-mile community outreach market.

Events & Catering Opportunities

The coordinator should proactively identify upcoming events instead of waiting for customers to contact the restaurant.

The current plan identifies opportunities involving LiveWell Park & Amphitheater, the La Junta Senior Center, Picketwire Players Theatre, Otero College Student Center, La Junta Rodeo Grounds, parks/ball fields, private event venues and Arkansas Valley Fairgrounds, among others.

Sample & Sandwich Drop-Offs

The coordinator will coordinate with the Catering Sales & Digital Outreach Coordinator to personally deliver approved complimentary samples to qualified prospects.

A sample drop should be treated as a sales appointment, not simply free food.

Whenever possible:

Sample → Introduction → Decision-maker → Follow-up → Quote → Order → Repeat Account

Community Intelligence

Because this employee will spend significant time in the community, they should also identify and report:

• Upcoming events
• New businesses
• Business expansions
• Large meetings
• School activities
• Athletic tournaments
• Community celebrations
• New partnership opportunities
• Competitor activity
• Potential sponsorship opportunities
• Organizations needing catering
• Opportunities not already contained in the existing marketing plan

Performance Measurements

Performance should include:

• Businesses personally visited
• Decision-makers met
• Qualified leads generated
• Samples delivered
• Community events attended
• Partnerships developed
• Catering opportunities identified
• Quotes resulting from field outreach
• Orders resulting from field outreach
• Catering revenue influenced
• Repeat accounts developed
• Rewards enrollments
• Follow-up visits completed

Qualifications

The ideal candidate will possess:

• Outgoing and approachable personality
• Excellent interpersonal communication
• Professional appearance and demeanor
• Confidence approaching unfamiliar people
• Strong networking abilities
• Community-minded attitude
• Sales and relationship-building mentality
• Dependability
• Strong organizational skills
• Ability to work independently outside the restaurant
• Ability to attend occasional community events outside normal business hours
• Reliable transportation for local travel
• Ability to maintain accurate activity records

Knowledge of La Junta, Rocky Ford, Swink, Cheraw and the surrounding Otero County community is highly desirable.

Previous experience in community outreach, hospitality, restaurant marketing, sales, business development, event marketing or customer service is preferred but not required.

Definition of Success

Success means Dickey’s becomes increasingly visible and connected within the community and those relationships translate into measurable restaurant traffic, catering sales, partnerships and repeat business.

Pay: $18.00 per hour

Expected hours: 20.0 per week

Benefits:

• 401(k)
• Dental insurance
• Vision insurance

Work Location: In person

Salary : $18