Social Media Coordinator

About Diamonds International

Diamonds International is one of the world’s largest duty-free jewelers, serving customers across premier travel destinations and cruise ports. For over three decades, we’ve offered fine diamond and gemstone brands, luxury timepieces, and exceptional customer experiences. Our Marketing team drives brand visibility and customer acquisition through innovative digital strategies that support retail performance across all locations.

Position Overview

The Social Media Coordinator will support Diamonds International’s digital presence by creating engaging organic content, managing day-to-day social channels, and helping shape the brand’s online voice. While the primary focus is organic social media, the role also includes assisting with paid social campaigns, requiring some familiarity with platforms like Meta Ads and Google Ads.

This role is perfect for a highly creative, recent graduate storyteller who loves content creation, understands social trends, and can use data to guide strategy.

Responsibilities:

Organic Social Media Management

• Develop, produce, and publish high-quality organic content for Instagram, Facebook, LinkedIn, TikTok, and YouTube channels.
• Manage daily posting schedules, community engagement, and message responses.
• Create content calendars aligned with marketing campaigns, product launches, promotions, and brand initiatives.
• Capture photo/video content in-store, onsite, or during events as needed.
• Stay current on social trends, sounds, hashtags, and best practices to grow reach and engagement.
• Write compelling copy for captions, stories, and short-form videos.

Analytics & Reporting

• Track key metrics such as engagement rate, reach, follower growth, and video views.
• Compile weekly and monthly reports using platform insights and analytics tools.
• Provide recommendations for improving content performance.

Paid Media Support

• Assist in building and maintaining paid social campaigns on Meta and Google platforms.
• Coordinate on boosting strategies and basic campaign setup.
• Monitor ad comments and performance indicators relevant to social channels.
• Support creative testing for ads, including variations of videos, images, and copy.

Qualifications & Skills:

• 1–3 years of experience in social media management or digital content creation. (Willing to accept internship experience for the right entry-level candidate).
• Bachelor’s Degree in Marketing, Advertising, Communications, or similar required.
• Strong copywriting and visual storytelling skills.
• Proficiency in organic social media platforms such as Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Basic experience with Meta Ads Manager/running paid promotions.
• Experience with lifestyle, retail, luxury, fashion, or travel brands.
• Skills in photography, video editing, and graphic design tools such as Adobe Creative Suite (PC), and Shutterstock.
• Experience collaborating with influencers or content creators.

What We Offer:

• Competitive compensation package full benefits.
• Opportunities for skill-building, portfolio growth, and professional development.
• A creative and supportive team environment.

Diamonds International is an Equal Opportunity Employer. We do not discriminate based on race, religion, sex, sexual orientation, gender identity, disability status, or any other protected class.