Regional Sales Manager - Skid Steer and Excavator Attachments

Regional Sales Manager – Skid Steer and Excavator Attachments

The territory for this position includes: IN, OH, WV, PA, MD, DE, NJ, RI, CT, NY, MA, VT, NH, ME and eastern Canada. Hire must live in market. 

The Regional Sales Manager is responsible for driving sales growth, strengthening dealer relationships, and representing Diamond as a premium, customer- and dealer-focused brand. This role serves as a trusted business advisor to dealers, ensuring their success through strategic guidance, product knowledge, and sales support within the assigned territory.

Key Roles

• Serve as the primary point of contact entrusted business advisors for dealers within the territory.
• Manage and grow regional sales to meet or exceed company objectives.
• Develop accurate territory sales forecasts and maintain an up-to-date sales pipeline.
• Enhance dealer and customer understanding of Diamond’s products, services, and competitive advantages.
• Provide prompt, professional responses to dealer service and sales inquiries.
• Support dealers in increasing sales performance and expanding their Diamond product offerings.
• Maintain accurate dealer inventory records.
• Partner with dealers on sales training, co-op marketing initiatives, product demonstrations, and promotional events.

 Responsibilities

• Strengthen the dealer network by identifying underperforming dealers and implementing improvement or replacement plans.
• Hold dealers accountable to agreed-upon business plans and performance goals.
• Ensure dealer personnel receive comprehensive training on sales, strategy, and technical product knowledge.
• Support dealers with field activities such as product demos, open houses, and customer events.
• Identify, recruit, and onboard new dealers that align with company growth objectives.
• Manage the complete dealer onboarding process from evaluation through activation.

Qualifications

• 5–7 years of proven sales experience, preferably in equipment, manufacturing, or industrial/agricultural markets.
• 1–3 years of experience working with manufacturing or heavy equipment dealerships.
• Associate’s degree in Business, Economics, or related field preferred.
• Proficiency with Microsoft Office and CRM software.
• Strong communication, analytical, and decision-making skills.
• Ability to manage multiple priorities in a dynamic environment.
• Proven coaching and mentoring ability.
• Strong independent problem-solving and organizational skills.
• Willingness to travel up to 50% of the time within the assigned territory (typically 3–4 nights per week).
• Valid driver’s license and access to a professional, reliable vehicle.
• Ability to climb into and out of skid steer loaders and agricultural tractors as needed.
• Must be able to sit or stand for extended periods and use standard office equipment.

Location and Hours:

Location: 1000 Cherokee St 

Hours: 8:00-5:00

Days of Shift: Monday-Friday

A full benefits package is available for all full-time employees.

Exhibit Diamond Company Values:

CUSTOMER FOCUSED

• Meeting and exceeding internal and external customer expectations is the responsibility of everyone.   
• We are committed to being a World Class organization and the greatest partner to our customers. 
• We will listen, support, engage with empathy, our work must drive the success of our internal and external customers and team members.

ACCOUNTABILITY

• We will be responsible for the commitments we make, and the expectations placed on us.  
• When we fail, we will own it, learn from it and make the appropriate changes.
• We will act with exceptional integrity in everything we do. 
• We will be open to receiving and giving feedback.

TEAM PLAYER

• Teamwork and clear communication are paramount to our success.
• We will seek and provide constructive feedback to one another, work as a collaborator, treating peers with respect and dignity, engage all team members as partners to solve problems and support one another with a positive attitude.

SAFETY

• We believe safety must be at the forefront of all our decision-making. 
• We will proactively invest in safe solutions and act consciously everyday to keep ourselves, team members and customers safe.

GRIT

• We have the passion, determination and work ethic that gives us the ability to push through, to get to the end goal and recognize the obstacles we have overcome along the way.
• When we tackle a difficult situation, we are determined to never give up and be the best in the industry.   

Diamond Mowers is an EEO/AA Employer M/F/Disability/Vet.