Regional Sales Manager

Since 1912, when it was started by a group of California walnut growers, Diamond of California® was on a mission to bring the bounty from California’s Central Valley walnut orchards to America’s tables. From the beginning, we sought out the very best with the knowledge that Diamond Nuts would be used in treasured and new family recipes. Today, we bring a wider range of nuts from our growers and farms to tables worldwide. Now almost 110 years later, we are still guided by our belief that Diamond Nuts are Made for Homemade. 

POSITION OVERVIEW:       

Develop, execute, administer and coordinate strategic tactical initiatives for the regional trade within the assigned geography to meet the strategic goals set forth by the executive team. This will include managing a network of Broker representatives to capitalize on their regional strength and capacity to deliver the objectives and efficiencies outlined by the Annual Goal Plan. 

ESSENTIAL FUNCTIONS:

• The primary challenges of this position are to create and manage the implementation of selling strategies that will promote the sales of company-branded products to retailers within the designated region. This would include achieving maximum market penetration through data analysis, market review and the evaluation of the Broker organization.
• Responsible for delivering and forecasting sales objectives set forth by the Head of Sales to meet the company growth objectives. These objectives are tied to a P & L analysis on a customer basis and must meet the profit criteria set forth by the dept. head.
• Responsible for developing a cohesive working relationship with various departments within the organization to insure the overall success of the region, field sales team and company and customers within the marketplace.
• Responsible to the dept. head provides current and accurate information concerning market conditions, competitive situations, industry and customer updates, sales tracking and guidance on other related topics.      
• Approximately 70 percent of his or her time traveling to the markets within the region to work with the brokers and the retail accounts. All activities should be designed around building business plans and relationships that will deliver the assigned goals and meet the needs of our customers. This includes business reviews, promotional planning and forecasting, performance, efficiency and tracking of trade spending, selling methods and techniques and merchandising objectives.
• Approximately 30 percent of his or her time providing recaps of the region’s performance addressing the status of goal achievement and performing individual audits of the markets. These updates and audit findings are to be reported on a weekly basis to the Sales Team and will be used to define directions needed to improve the region’s performance.
• May have supervisory responsibilities over temporary contract labor for ad hoc projects for regional events. This may include providing directions to a labor force contracted by the broker or a customer within the region for ad hoc or project work that would fall under our Broker Service Agreements. The broker or account would maintain responsibility for those contracted services but would follow the directives assigned by the Region Manger for agreed to performance.
• Required to conduct a bi-annual review of the region’s performance and goal achievement during national sales meetings and Grocery Team Meetings (which are attended by the Executive Team and his or her pier group). A presentation template is provided to ensure that all topics and initiatives are addressed during these sessions.

KNOWLEDGE, ABILITY AND SKILLS:

• Strong financial acumen. 
• Proven track record of successfully review trade strategies with Sales Ops and VP Sales to drive, execute and monitor trade spends to deliver top and bottom line objectives 
• Fast learner, think on your feet. 
• Ability to build trusted partnerships with Stockton HQ cross functional team and with brokers and customers 
• Experienced in using and building data analytics in Excel to review pricing, Nielsen consumption 
• Strong Presentation building skills, PowerPoint a must
• Be a story teller! Build compelling presentations using facts to win support internally and then translate to wins at the customer

and suggestions of improved “go to market” strategies that will deliver a “value added” proposition for the category, consumer and the trade within the region.

2.  Assist in developing marketing activities and merchandising vehicles that extend “brand reach” beyond the current applications and usage of the existing product dynamics.

EDUCATION AND WORK EXPERIENCE:

·        4-year degree and 7-10 years of experience or overall equivalent

·        Previous management experience in a food manufacturing environment

Salary Range: $150k  - $165k

Bonus Target: 25%

Diamond offers competitive compensation and excellent benefits.

Diamond Foods Holdings, LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability. Pre-employment drug testing and background check required. Interested parties may send resumes to hbolanos@diamondfoods.com

Diamond Foods will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements. Diamond Foods LLC does not accept unsolicited headhunter and agency resumes. Diamond Foods will not pay fees to any third-party agency or company that does not have a signed agreement with Diamond Foods, LLC.

Pre-employment drug testing required. AA/EOE/M/F/D/V.