Commercial Planning and Activation Manager

Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo.

This temporary assignment will be working with Diageo. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovate experiences that bring people together to celebrate life. Visit Diageo’s global responsible drinking resource, Drink IQ, for information, initiatives, and ways to share best practices. Celebrating life, every day, everywhere.

The Commercial Planning & Activation Manager will work with brand Marketers, Agency partners and the Sales-Field Marketing community to develop commercial plans, category growth drivers and brand activation programs to exploit growth opportunities for our DBC portfolio (specifically Captain Morgan Sliced and the expansion of Spirits RTD within the DBC distribution network (currently 9 states and growing).

This role represents the ‘customer’ and ‘shopper’ in the Joined Up Business Planning process (internal planning). They are the experts in Brand Activation at the Moment of Choice and act as the advisor for brand to ensure commercial reality is baked into brand/consumer plans. The role monitors our overall BTL marketing investments to ensure optimized delivery of annual targets.

• Oversees all commercial marketing/BTL planning and delivery of programs for Trade Marketing commercialization for and on behalf of the brand team – manages their appropriate budget share
• Collaborates with brand/innovation, wider Trade marketing and sales-field marketing organization to deliver brand activity and requirements OTIF
• Provides critical input to commercial (BPM) and brand reviews (QBP’s) and Brand Board Sessions – leading commercial course correction where necessary

Lives the Diageo Performance Ambition and demonstrates deep commitment to our Leadership Standards

Bachelors Degree

5-7 years of CPG brand/commercial experience in a fast paced, shopper /consumer insight driven, matrixed environment with business planning, commercial strategy and BTL creative skills important. Comfort with change management and experience with customers (Bev Alc. ideally) and the 3-Tier RTM a significant advantage.

Benefits available.

Magnit Global is a leading, global professional services and technology company. We have been a leader in contingent workforce management since 1991 and work with leading Fortune 500 companies and other large organizations across numerous verticals including consumer electronics, research and development, pharmaceuticals, health services, and many more.