What are the responsibilities and job description for the Brand Home Manager, Stitzel Weller position at Diageo?
Job Description
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!
Join us to create a career worth celebrating!
About The Role
Directly accountable for the operational responsibilities for all strategic planning, budgeting and execution of activities related to sales, marketing, management and operations of Stitzel Weller Brand Home Experience. Contributes, alongside agency partners and supply counterparts to capital project planning, strategic marketing and financial feasibility of new brand home site. Direct reports include Stitzel Weller Assistant Manager 10 - 15 employees (all external agency employees). Additionally, the role will lead local KY marketing/ Brand Home ambassador initiatives for the American Whiskey portfolio, as designated by each brand team.
Role
Planning and Ops
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type
Regular
Primary Location:
Stitzel Weller
Additional Locations :
Job Posting Start Date
2026-05-11
LOUISVILLE, KENTUCKY: SALARY RANGE IS FROM $81,225 TO $135,375 (ANNUAL)
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!
Join us to create a career worth celebrating!
About The Role
Directly accountable for the operational responsibilities for all strategic planning, budgeting and execution of activities related to sales, marketing, management and operations of Stitzel Weller Brand Home Experience. Contributes, alongside agency partners and supply counterparts to capital project planning, strategic marketing and financial feasibility of new brand home site. Direct reports include Stitzel Weller Assistant Manager 10 - 15 employees (all external agency employees). Additionally, the role will lead local KY marketing/ Brand Home ambassador initiatives for the American Whiskey portfolio, as designated by each brand team.
Role
- Develop & deliver five year business plans for our Stitzel Weller Brand Home to build brand equity, consumer awareness and generate revenues
- Serve as a key member of the brand team on all matters affecting brand homes and fulfillment operations.
- Oversee Direct reports: Brand Home Team & Agency Partners.
Planning and Ops
- Long-Range
- Manage and lead all aspects of the assets assigned to the brand home. This includes strategic plans around guest services (tour program, personnel, brand stores, capital planning ,and events) and facility maintenance outside the scope of the Supply Organization.
- Partner with financial business counter part to ensure due diligence and thorough analysis of all long term projects and proposals.
- Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.
- Develop and implement financial reporting KPIs for each brand home location.
- Annually
- Develop annual operating plans and budgets for brand home
- Continually monitor expenses, cash flows and sales during the fiscal year to maintain a thorough understanding of the business and each department. Provide a Quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.
- At each brand store - ensure appropriate inventories are maintained throughout the year and proper retail planning is taking place (seasonal buying& staffing needs etc.)
- Marketing
- Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.
- Work with agency partners to establish marketing plans and PR activities for brand home.
- Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.
- Develop and maintain positive relationships with area CVBs (Local)
- Sales - Brand Stores
- Manage buyer and on site leadership to create plan-o-grams and long-range brand building model for each brand home store.
- Champion retail sales and buying analysis to build supply chain synergies between sites to ensure effective margins.
- Be instrumental in leveraging sponsorships for brands in Kentucky that will gain valuable exposure to our core consumer for each respective brand.
- Maintain budgetary control over “KY Community Relations” account.
- Serve as a spokesperson for American Whiskey Brands
- Build working relations between Supply and Demand leadership to ensure effective brand home experiences
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type
Regular
Primary Location:
Stitzel Weller
Additional Locations :
Job Posting Start Date
2026-05-11
LOUISVILLE, KENTUCKY: SALARY RANGE IS FROM $81,225 TO $135,375 (ANNUAL)
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.
Salary : $81,225