What are the responsibilities and job description for the Digital Marketing Intern (Summer)- Diablo Tools position at Diablo/Freud Tools?
Company Description
THE BEST NEED THE BEST.
Known as "The Game Changers”, Diablo Tools (www.DiabloTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.
At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2025. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today!
Diablo Tools is looking for a creative, go-getter intern to work alongside our digital marketing team in creating and executing digital advertising and email campaigns. You are currently at a college or university pursuing a degree in advertising, marketing, communications, graphic design, or related field and are interested in gaining real-world experience with an industry-leading organization. You are comfortable using a PC. Previous knowledge of construction products and/or power tools is not required.
Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best!
Job Description
As a rock-star Demand Generation Intern, you will take your education and previous work experience to develop multi-channel marketing campaigns that maximize demand and ultimately influence sales/conversions. An obsession with quality and the ability to solve business challenges with creativity while keeping the audience in mind is your motivation and driving-force to be the best. Primary duties include, but are not limited to:
Qualifications
Diablo Tools is a division of the Robert Bosch Tool Corporation and is guided by the principles of founder Robert Bosch. We are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world. We offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135 years.
This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Diablo Tools:*
Go Diablo Tools And Experience Big Rewards.
Diablo Tools offers competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.
Diablo Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives
Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.
Safety Sensitive Position
THE BEST NEED THE BEST.
Known as "The Game Changers”, Diablo Tools (www.DiabloTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.
At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2025. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today!
Diablo Tools is looking for a creative, go-getter intern to work alongside our digital marketing team in creating and executing digital advertising and email campaigns. You are currently at a college or university pursuing a degree in advertising, marketing, communications, graphic design, or related field and are interested in gaining real-world experience with an industry-leading organization. You are comfortable using a PC. Previous knowledge of construction products and/or power tools is not required.
Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best!
Job Description
As a rock-star Demand Generation Intern, you will take your education and previous work experience to develop multi-channel marketing campaigns that maximize demand and ultimately influence sales/conversions. An obsession with quality and the ability to solve business challenges with creativity while keeping the audience in mind is your motivation and driving-force to be the best. Primary duties include, but are not limited to:
- Develop and execute in coordination with the Demand Generation Specialist and UX/UI Designer, short- and long-term multi-channel digital programs and campaigns that drive demand and click through to branded websites.
- Develop and maintain a roadmap for on-page, off-page, and technical SEO improvements, specifically identifying areas for content optimization for both traditional search and AI-driven answer engines (AEO).
- Spot trends, increase quality traffic and drive-up authority score with AI SEO tools and web analytics.
- Conduct audience segmentation and targeting through AI data analysis to build effective campaigns.
- Develop and execute workflows for e-mail communications utilizing automation tools such as HubSpot.
- Collaborate with graphic designers on creative content support.
Qualifications
- Current university student in good standing (min. 3.0 GPA); pursuing a Bachelor’s, Master’s, or Doctorate degree in in advertising, marketing, communications, analytics, or similar field of study.
- Projected to graduate within 12 Months of May 2026
- Able and willing to work on-site.
- Comfortable using a PC for design work.
- Previous working or intern experience (preferably 1-2 years) in demand generation, digital campaigns and/or, inbound marketing.
- Previous working or intern experience (preferably 1-2 years) with ads manager platforms and email marketing platforms (ex: HubSpot).
- Current knowledge of the latest digital marketing techniques and AI marketing technology
- Ability to extract meaning from data and use this to optimize both current approach and future programs.
- Excellent communication & written skills.
- Ability to manage time, multi-task and meet tight deadlines.
- Detail-oriented to produce accurate and high-quality work.
Diablo Tools is a division of the Robert Bosch Tool Corporation and is guided by the principles of founder Robert Bosch. We are an integral part of a multinational engineering and electronics organization and the largest privately held employer in the world. We offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135 years.
This is your chance to Go big. Go bold. And use your skills to drive success on a massive scale, with Diablo Tools:*
Go Diablo Tools And Experience Big Rewards.
Diablo Tools offers competitive compensation, career-development resources, and benefits you would expect of a world leader, including health, medical, and financial plans; work/life balance; and flexible work options.
Diablo Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives
- FIRST Robotics (For Inspiration and Recognition of Science and Technology)
- AWIM (A World In Motion)
Indefinite U.S. Work authorized individuals only. Future sponsorship for work authorization unavailable.
Safety Sensitive Position