Director of Sales

About DHA CPAs

DHA CPAs is a growing, full-service CPA firm dedicated to delivering personalized accounting, tax, and advisory solutions for a diverse client base. We pride ourselves on building deep relationships, leveraging industry expertise, and embracing technology to drive exceptional client outcomes and sustainable firm growth.

Position Summary:

As Director of Sales, you will own DHA CPAs’ firm sales strategy and drive financial services business development from lead generation through close. You’ll define and execute our go‑to‑market plan, manage a data‑driven sales pipeline, and lead initiatives to expand our client roster. Partnering with firm leadership, marketing, and operations, you’ll craft compelling proposals, track KPIs, and ensure a seamless transition from prospect to long‑term client.

Key Responsibilities:

• Strategic Sales Leadership
• Develop and implement an annual sales plan aligned with firm's growth objectives
• Set revenue targets, track performance, and forecast quarterly results
• Identify new markets, service lines, and referral sources
• Pipeline & Client Acquisition
• Generate qualified leads through networking, outreach, events, and digital channels
• Qualify prospects against DHA’s ideal client profile and manage sales pipeline
• Host discovery meetings, deliver sales presentations, and negotiate engagement terms
• Team & Vendor Coordination
• Partner with internal teams (Partners, Accounting, Admin) to craft proposals and pricing models
• Manage relationships with external marketing and lead-gen vendors
• Assist firm partners in coaching Supervisors and Managers on leading prospective-client meetings and guiding the client onboarding process
• Client Onboarding & Retention
• Oversee smooth handoff from sales to onboarding specialists
• Monitor early-stage client satisfaction and address any concerns
• Collaborate on cross-sell/up-sell strategies to maximize client lifetime value
• Analytics & Reporting
• Track key metrics (lead sources, win rates, average revenue, sales cycle length)
• Publish regular sales dashboards and actionable insights to firm leadership
• Recommend process improvements and automation opportunities
• Brand & Community Engagement
• Represent DHA CPAs at local industry events, conferences, and charitable initiatives
• Contribute to thought leadership via social media, firm blog posts, and webinars
• Ensure consistency of firm branding and messaging across all channels

Education & Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred (not required)
• 3 years of progressive sales or business-development experience—ideally in a professional-services or CPA-firm environment
• Proven track record of meeting/exceeding revenue targets and managing sales cycles
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Zoho) and sales-enablement tools preferred (not required)
• Exceptional networking, social selling, negotiation, and presentation skills
• Ability to interpret sales data and KPIs
• Demonstrated leadership or mentoring experience

Desired Skills & Experience:

• Self-starter with a high degree of initiative and ownership
• Ability to identify, research, and qualify potential customers
• High level of comfort with calling, emailing, messaging, or networking to initiate contact
• Strong written and verbal communication skills as well as presentation skills
• Demonstrate a high level of active listening skills to understand potential clients’ needs and objections
• Growth-minded, process-improvement orientation
• Detail-oriented, highly organized, and proactive in follow-through
• Ability to harness and implement digital marketing tactics
• Collaborative team player who thrives in a fast-paced, entrepreneurial environment

Schedule & Location:

• 40 hours per week, hybrid (office in Chaska, MN)
• Decreased Summer hours – 36 hours per week required (Memorial Day to Labor Day)
• Office closed on Fridays, April 15 – Labor Day

Compensation & Benefits:

• Base Commission:
  • Base salary starting at $60,000 with additional commissions providing the potential to earn up to $150,000 or more annually
  • Detailed commission plan and bonus structure provided upon offer
• Full benefits package:
  • Medical, dental, vision & life insurance
  • 401(k) with firm match
  • Generous PTO and firm holidays
  • Paid maternity/parental leave
  • Professional development reimbursement program
• Diverse workload, collaborative culture, and relaxed environment
• Core Values: We are client-focused, forward-thinking, dependable, a team, and proud of our organization

For more information on DHA benefits, career paths, and core values, please visit our website - https://dha-cpa.com/careers/

DHA CPAs is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary : $60,000 - $150,000