Outside Event Sales Manager

We are looking for an enthusiastic and results-driven event sales professional with a passion for hospitality, events, partnerships, and business development. This position collaborates with the events department and senior leadership on event sales, and long-term partnerships.

The Business Development Manager is a role responsible for increasing field event revenue growth and building lasting partnerships within the hospitality and tourism industry. This individual acts to ensure strong brand presence and measurable event sales results with local businesses, communities, and at industry events. If you are passionate about the hospitality industry, excel at building relationships, enjoy corporate event sales, and want to represent a growing brand all about fun, entertainment, and unforgettable guest experiences this role is for you!

Dezerland Park Orlando is more than Florida’s largest indoor attraction we’re a playground for families, friends, and teammates to come together and create unforgettable memories. With over 800,000 square feet of different attractions like a gel blaster arena, axe-throwing, pinball arcade, and even one of the world’s largest auto museums, there’s something here for everyone. 

But what really makes Dezerland special is our people. We’re fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests. 

Essential Duties and Responsibilities:

• Drive event and venue sales across corporate, private, and group markets to meet and exceed revenue goals through field and cold outreach.
• Build and maintain strong client relationships, ensuring exceptional service and repeat business.
• Conduct site tours, client meetings, and sales presentations.
• Actively conduct cold outreach (field, cold calling, cold email, etc.) on slower seasons to maximize lead and revenue potential.
• Prepare and manage customized proposals, pricing, contracts, and payment schedules in compliance with company policies but also tailored to client needs and budgets. Work alongside the event sales managers for F&B related sales.
• Identify opportunities to maximize event revenue through strategic upselling and value-added services.
• Develop strategic partnerships with local businesses, organizations, and community groups to expand Dezerland Park’s visibility, drive revenue, increase attendance, maximize partner satisfaction and attract new event opportunities.
• Actively engage with and bring in local groups, clubs, and organizations to host events, meetups, and gatherings at Dezerland Park.
• Maintain accurate CRM records and ensure timely follow-up with all leads and inquiries.
• Use CRM data and analytics to evaluate KPIs such as partnership ROI, territory coverage, sales growth, and attendance impact to report to senior leadership.
• Represent Dezerland Park at networking events, trade shows, and community functions to promote the venue and generate new leads.
• Collaborate with the marketing team and events leadership members to create sales materials, sales campaigns, and targeted outreach strategies.
• Collaborate with operations and events teams to ensure smooth execution and client satisfaction from booking through event completion.
• Conduct post-event evaluations with events team
• Provide senior leadership with regular (weekly/monthly) reports summarizing sales activity, KPIs, event metrics, and overall updates.

Other Duties:

• This job description is not designed to cover or contain a comprehensive list of all duties or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements/Qualifications

• 5 years in sales, partnerships, or business development (Hospitality, OTA, tourism, or events industry experience strongly preferred).
• Proven track record of leading field sales teams and building strategic partnerships.
• Skilled in CRM platforms (Salesforce, HubSpot, or equivalent) with strong analytical and workflow building capability.
• Strong presentation, negotiation, and relationship-building skills.
• Excellent communicator and brand representative with a visible industry presence.
• Comfortable with frequent travel and balancing both executive and field-facing responsibilities.

We pride ourselves on offering a comprehensive, value-driven benefits package that promotes health, enhances work/life balance, and provides stability for our employees and their family members, now and into the future.  

Benefits include:  

• Competitive Salary and Commission Structure

• Health, Dental, Vision, and Life Insurance  

• Long and Short Term Disability  

• Paid Time-Off and Holidays  

• 401(k) Retirement Plan 
• Yearly Performance Reviews 

Location: Dezerland Park Orlando