What are the responsibilities and job description for the Product Marketing Manager position at Dexmate?
About The Role
We're seeking a driven and experienced Product Marketing Manager to join our team in Santa Clara, CA. In this role, you'll work closely with our Product and R&D teams to define product positioning, craft compelling messaging, and lead GTM strategy.
You will own how our products are positioned, communicated, and brought to market, playing a critical role in shaping how Dexmate's technology is understood by customers.
This role sits at the intersection of product, sales, and marketing—translating complex robotics and physical AI technologies into clear, compelling value propositions for enterprise customers.
We're looking for someone with strong product marketing experience who is passionate about robotics and physical AI, and excited to help bring cutting-edge innovation to real-world applications.
What You'll Do
Positioning & Messaging (Core Ownership)
We're seeking a driven and experienced Product Marketing Manager to join our team in Santa Clara, CA. In this role, you'll work closely with our Product and R&D teams to define product positioning, craft compelling messaging, and lead GTM strategy.
You will own how our products are positioned, communicated, and brought to market, playing a critical role in shaping how Dexmate's technology is understood by customers.
This role sits at the intersection of product, sales, and marketing—translating complex robotics and physical AI technologies into clear, compelling value propositions for enterprise customers.
We're looking for someone with strong product marketing experience who is passionate about robotics and physical AI, and excited to help bring cutting-edge innovation to real-world applications.
What You'll Do
Positioning & Messaging (Core Ownership)
- Develop clear, differentiated positioning for Dexmate's products
- Translate complex technical capabilities into compelling, customer-facing value propositions
- Define the Ideal Customer Profile (ICP) and key use cases across target industries
- Lead product launches and end-to-end GTM planning
- Partner cross-functionally with Product, Sales, and Leadership to ensure alignment
- Develop industry-specific messaging tailored to key verticals
- Create high-impact sales materials that drive deal success, including:
- Pitch decks
- One-pagers
- ROI calculators
- Competitive battlecards
- Define and prioritize content needed to support the full customer journey, including:
- Case studies
- Demo narratives
- Technical explainers
- Ensure all content aligns with GTM priorities and contributes to pipeline goals
- 4–8 years of product marketing experience in B2B enterprise software, robotics, AI/ML, developer ecosystems, or hardware–software platforms
- Strong technical aptitude, with the ability to understand and communicate complex robotics and AI concepts
- Proven ability to translate complex technical concepts into clear, compelling customer-facing messaging
- Experience owning or contributing to go-to-market (GTM) strategy and product launches
- Excellent cross-functional collaboration skills, with experience partnering closely with Product, Engineering, and Sales teams
- Strong communication and storytelling skills, both written and verbal
- Self-starter with the ability to thrive in a fast-paced, ambiguous startup environment
- Experience in robotics, automation, or industrial technology
- Experience working with highly technical products and engineering teams
- Familiarity with long enterprise sales cycles and complex buying processes
- Experience developing sales enablement materials and customer-facing content