What are the responsibilities and job description for the Growth Marketing Lead position at Develop Health?
Develop Health is on a mission to use AI to radically accelerate access to life-saving medications. By automating complex, manual healthcare processes—like benefit verification and prior authorization—we’ve achieved 10x revenue growth over the past year, growing from $0 to >$10M in annual recurring revenue in less than 2 years, and currently help more than 400,000 new patients every month.
We’re partnering with some of the largest pharmacy benefit managers and payers in the nation, revolutionizing how healthcare interactions occur by eliminating human delays and inefficiencies. Our small, elite team of founders and engineers have previously launched and exited successful healthcare startups including Rupa Health and Canvas Medical. We are now scaling rapidly following a major funding round.
About The Role
We're hiring a Growth Marketing Lead to own the campaigns, messaging, and conferences that drive every demo on our calendar. This is a brand new role at Develop Health, reporting to our Head of Growth.
You'll inherit a working outbound machine — account executives, SDRs, multi-channel sequences, and conference presence at industry events — and your job is to make all of it sharper, faster, and more measurable.
You won't manage the AEs; you'll multiply their output by giving them better messaging, better targeting, and better experiments to run.
What You’ll Do – Impact In Your First 3–6 Months:
We’re partnering with some of the largest pharmacy benefit managers and payers in the nation, revolutionizing how healthcare interactions occur by eliminating human delays and inefficiencies. Our small, elite team of founders and engineers have previously launched and exited successful healthcare startups including Rupa Health and Canvas Medical. We are now scaling rapidly following a major funding round.
About The Role
We're hiring a Growth Marketing Lead to own the campaigns, messaging, and conferences that drive every demo on our calendar. This is a brand new role at Develop Health, reporting to our Head of Growth.
You'll inherit a working outbound machine — account executives, SDRs, multi-channel sequences, and conference presence at industry events — and your job is to make all of it sharper, faster, and more measurable.
You won't manage the AEs; you'll multiply their output by giving them better messaging, better targeting, and better experiments to run.
What You’ll Do – Impact In Your First 3–6 Months:
- Take ownership of every outbound sequence — Rewrite messaging across direct mail, email, LinkedIn, and multi-channel orchestration; A/B where there's volume; kill what isn't converting.
- Build the experiment source-of-truth — Catalog every structured test we've run to date (what worked, what didn't, what's worth re-running) so keep learning from our lessons.
- Lock our conference presence at strategic events — Decide which conferences map to company strategy, plan booth concept and collateral, and run the pre/post-event sequences that turn floor traffic into pipeline. Attend the events representing Develop Health.
- Run a brand-specific outbound program — Multi-channel campaign targeting prescribers of a single high-priority brand, with a clean experimental readout in 6-8 weeks.
- Ship the conversion dashboard — Partner with our analytics lead to build channel × EHR × specialty cuts of contact rate, demo rate, and demo-to-close, so funnel decisions can be qualitative.
- Demand Generation Function — Own targets, channel mix, budget allocation, and weekly experiment cadence across the entire growth motion.
- Conference Program — Own the annual calendar, ROI tracking, and the evolution of our booth and field presence as we scale.
- Sales Collateral System — Maintain a living library of EHR-segmented and specialty-segmented assets that AEs and the SDR pull from without asking.
- Messaging & Positioning Authority — Become the internal source of truth for how we talk about Develop Health to every buyer segment.
- Experimentation Engine — Build the rhythm and rigor for testing new channels, offers, and creative angles so growth keeps compounding past obvious tactics.
- 5-10 yrs in growth marketing, demand gen, or campaign-led roles at high-growth B2B SaaS or health-tech companies; experience selling into clinical settings is a plus but not required.
- Demonstrated craft as a writer — you've personally written cold emails, LinkedIn DMs, and direct-mail copy that converted, and you can talk about specific pieces of work you're proud of and why they worked.
- Mastery of multi-channel outbound — Apollo, Outreach (or equivalent), Orum, LinkedIn Sales Nav, Claude, direct-mail tools.
- Real conference and field-marketing experience — you've engineered booth presence end-to-end, from pre-event meeting bookings through post-event follow-up sequences, with numbers attached.
- Quantitative fluency — you decompose funnels reflexively, design experiments with sample sizes and success thresholds, and know when to scale vs. kill.
- High-slope learner who thrives on ambiguity, prefers shipping over planning, and balances creative judgment with structured experimentation.
- Excellent written communication; can write copy that sounds like a human, not a vendor.
- How Develop Health’s AI platform handles benefit verification and prior authorization end-to-end—including the nuances of payer-specific rules, formulary logic, and automation workflows.
- Our internal systems, tools, and customer success processes—including how we track customer health, escalate issues, and coordinate across product, engineering, and operations.
- The specific payer and PBM landscape our customers operate in—who the key players are, how their rules differ, and where the most common friction points occur.
- How to read and interpret our data and reporting dashboards to build compelling QBR narratives and proactive outreach strategies.
- Prior experience as the first growth marketing hire at a startup that scaled.
- Exposure to healthcare provider buyers (clinics, EHR ecosystems, PBMs, specialty pharma).
- Fluency with AI tools in your daily campaign workflow — you can talk about what you've tried that worked and what hasn't.
- SQL proficiency or comfort pulling your own data without waiting on analytics.
- Competitive salary meaningful equity in a company growing 10× year-over-year.
- Health, dental, and vision coverage; flexible PTO.
- High-end workstation & tooling budget.
- The chance to build software that directly improves access to care for hundreds of thousands of patients.
Salary : $10