Integrated Media Supervisor

Hybrid schedule 3X week in office

ROLE OVERVIEW

The Integrated Media Supervisor is crucial for planning and executing integrated B2B media campaigns across digital and offline channels. This role translates strategy into actionable plans, including new top of funnel campaigns and restructuring and optimizing existing campaigns, ensuring efficient execution across the full marketing funnel. A key responsibility is leading data strategy to make audiences actionable. The Supervisor also serves as a primary client contact, mentors junior staff, and manages multiple priorities in a fast-paced environment.

RESPONSIBILITIES

Relationship Management

• Serve as the primary day-to-day contact for clients, presenting campaign updates, performance insights, and strategic recommendations in collaboration with the analytics team.
• Foster strong relationships with clients, media partners, and internal stakeholders.

Campaign Planning

• Develop integrated media plans across digital (social, programmatic display/video, CTV, OLV, audio, podcasts) and offline (TV, OOH) channels, leveraging a deep understanding of B2B audiences.
• Lead podcast planning efforts, including partner evaluation, inventory strategy, and alignment to B2B audience targeting and measurement frameworks.
• Translate strategic direction into channel-level tactics, timelines, and deliverables, with a focus on restructuring and optimizing existing strategies.
• Lead data strategy and audience selection, partnering with 3rd party providers like Acxiom to build and refine B2B audience segments.
• Develop and manage media flowcharts, overseeing budget forecasting and allocation to align with campaign objectives.
• Conduct audience and media habit research using tools like eTelmar, Nielsen, Comscore, and Vivvix to inform planning.
• Identify testing opportunities and optimization strategies across all channels.

Campaign Set Up

• Oversee accurate campaign setup across platforms, collaborating with channel specialists, Kinesso, and analytics teams.
• Ensure B2B targeting capabilities are optimized on platforms like Meta, LinkedIn, programmatic, TV, and YouTube.
• Oversee the activation of approved audience data, trafficking, uploading, and QA of ads, targeting parameters, tracking tags, and landing pages
• Verify adherence to platform best practices and approved campaign parameters.

Campaign Stewardship

• Manage day-to-day performance of live campaigns across all channels and partners.
• Monitor delivery, pacing, and budget accuracy, coordinating billing and invoice reconciliation with offshore support.
• Troubleshoot delivery, platform, or trafficking issues with internal and external teams.

Reporting & Measurement

• Collaborate closely with the analytics team, providing media-specific data inputs and context for campaign monitoring, pacing, and issue identification.
• Partner with analytics to run reports, conduct ad hoc analyses, and evaluate campaign performance against KPIs and benchmarks across all channels.
• Strategically interpret performance data and trends from a media perspective, identifying optimization opportunities and providing actionable insights for mid and post-campaign reporting.

Team Management

• Mentor and guide junior team members, including coordination with offshore support teams.
• Collaborate cross-functionally with analytics, creative, and client stakeholders to align media plans with strategy and measurement.
• Guide and oversee the programmatic buying team, and partner with the in-house TV/Broadcast buying team for integrated execution.
• Foster internal team collaboration for seamless integrated execution.

QUALIFICATIONS

• 5 years in paid media planning, buying, or campaign management, with significant B2B marketing experience. Agency experience preferred.
• Proven expertise in data strategy, audience segmentation, and leveraging 3rd party B2B data providers (e.g., Acxiom).
• Extensive experience planning and executing integrated media campaigns across digital (social, programmatic display/video, CTV, OLV, audio, podcasts) and offline (TV, OOH) channels.
• Demonstrated advanced proficiency in Meta, LinkedIn (B2B targeting), programmatic, TV, and YouTube planning and execution.
• Proficiency in developing media flowcharts, managing investment allocations, and understanding media math (CPP, TRPs, CPMs) for reach/frequency planning.
• Familiarity with media planning and research tools (e.g., eTelmar, Nielsen, Comscore, Vivvix).
• Strong analytical skills; ability to interpret performance data and translate complex insights into actionable media strategies.
• Excellent time management, prioritization, and communication skills, with a proven ability to manage multiple tasks and budgets (small to large).
• Extremely detail-oriented with a proven system of double checks.
• Advanced proficiency in Excel, Google Slides, and Sheets.
• Nice to have: familiarity with measurement partners and methodologies (e.g., Adelaide, Podscribe) to evaluate media quality and channel performance beyond standard platform metrics.
• Previous client communication experience.

SALARY

Deutsch offers top of the line benefits, 401K, unlimited PTO and more. The salary for this role is $100,000.