What are the responsibilities and job description for the Digital Content Creator position at Detwiler's Operations, Inc?
Overview: The Digital Content Creator is responsible for all visual storytelling across Detwiler’s digital platforms. This role will produce and edit high-energy video content for Facebook, Instagram, TikTok, and YouTube, as well as meet photography needs throughout the company. This person must be a creative thinker, a natural storyteller, highly personable, and a passionate fan of the Detwiler’s brand.
Key Responsibilities:
Content Creation
- Produce and edit daily video content for TikTok, Facebook, Instagram, and YouTube Shorts.
- Capture long-form YouTube content with strong storytelling and pacing.
- Film in-store content with staff, customers, and vendors.
- Photograph weekly ad items and social media images.
- Edit videos quickly for social formats and trends.
- Create content ideas that support holidays, promotions, and product launches.
- Provide well organized files for easy content management.
Creative & Brand Development
- Bring big, fresh ideas that match Detwiler’s fun, family-forward energy.
- Collaborate with marketing team on campaign ideas.
- Take direction and feedback well and revise quickly.
- Study the brand voice and work to elevate our storytelling consistently.
Collaboration
- Work with store teams to capture real moments and promote our products every week.
- Collaborate with the marketing team on scheduling and posting to ensure all content deliverables arrive on time and are up to our standards.
- Assist with photographing events, behind-the-scenes, and community stories.
Requirements
- Proven experience creating social-first content (professional or personal portfolio) with a strong understanding of trends on TikTok, Instagram, Facebook, and YouTube.
- Ability to shoot on both iPhone and DSLR/mirrorless equipment.
- Strong editing skills. Adobe preferred.
- Comfortable being outgoing, interacting with people, and directing talent.
- Open to feedback and iteration.
- Highly self-motivated, resourceful, and energized by fast-paced environments.
Benefits: At Detwiler’s our employees are family and we are proud to offer a variety of benefits to support our employees and their families, including:
- 401(k) Plan with company match
- Medical Insurance
- Dental & Vision Insurance
- Life Insurance
- Employee Assistance Program
- Employee Discount
- Paid Time Off
- Bonus potential
- Competitive wages paid weekly for both full and part time opportunities