What are the responsibilities and job description for the Digital Content Creator position at Detwiler's Farm Market Group?
Overview: The Digital Content Creator is responsible for all visual storytelling across Detwiler’s digital platforms. This role will produce and edit high-energy video content for Facebook, Instagram, TikTok, and YouTube, as well as meet photography needs throughout the company. This person must be a creative thinker, a natural storyteller, highly personable, and a passionate fan of the Detwiler’s brand.
Key Responsibilities:
Content Creation
· Produce and edit daily video content for TikTok, Facebook, Instagram, and YouTube Shorts.
· Capture long-form YouTube content with strong storytelling and pacing.
· Film in-store content with staff, customers, and vendors.
· Photograph weekly ad items and social media images.
· Edit videos quickly for social formats and trends.
· Create content ideas that support holidays, promotions, and product launches.
· Provide well organized files for easy content management.
Creative & Brand Development
· Bring big, fresh ideas that match Detwiler’s fun, family-forward energy.
· Collaborate with marketing team on campaign ideas.
· Take direction and feedback well and revise quickly.
· Study the brand voice and work to elevate our storytelling consistently.
Collaboration
· Work with store teams to capture real moments and promote our products every week.
· Collaborate with the marketing team on scheduling and posting to ensure all content deliverables arrive on time and are up to our standards.
· Assist with photographing events, behind-the-scenes, and community stories.