Digital Content Creator

The Digital Content Creator is responsible for all visual storytelling across Detwiler’s digital platforms. This role will produce and edit high-energy video content for Facebook, Instagram, TikTok, YouTube, and internal marketing efforts, as well as meet photography needs throughout the company. This person must be a creative thinker, a natural storyteller, highly personable, and a passionate fan of the Detwiler’s brand.

Key Responsibilities

Content Creation

• Produce and edit daily video content for TikTok, Facebook, Instagram, and YouTube Shorts.

• Capture long-form YouTube content with strong storytelling and pacing.

• Film in-store content with staff, customers, and vendors.

• Photograph weekly ad items and social media images.

• Edit videos quickly for social formats and trends.

• Create content ideas that support holidays, promotions, and product launches.

• Provide well organized files for easy content management.

• Create high energy content for our internal teams.

Creative & Brand Development

• Bring big, fresh ideas that match Detwiler’s fun, family-forward energy.

• Collaborate with marketing team on campaign ideas.

• Take direction and feedback well and revise quickly.

• Study the brand voice and work to elevate our storytelling consistently.

Collaboration

• Work with store teams to capture real moments and promote our products every week.

• Collaborate with the marketing team on scheduling and posting to ensure all content deliverables arrive on time and are up to our standards.

• Assist with photographing events, behind-the-scenes, and community stories.