Social Media Producer

SUMMARY OF POSITION:

The Social Media Producer for the Detroit Lions will be responsible for creating content for the club’s social media accounts. The producer will also help execute the team’s social media strategy, increase fan engagement and expand the reach of the brand across all social platforms. The ideal candidate will have video production experience along with a background working in social media.

ESSENTIAL FUNCTIONS (including, but not limited to):

• Coordinate the club’s social media accounts on a day-to-day basis – including content creation and execution
• Create engaging video content formatted for social media platforms
• Provide coverage of games, events, and community/business initiatives
• Maintain the voice and brand persona of the Detroit Lions online
• Develop content related to current events and trending topics as relevant to the brand
• Monitor fan sentiment and identify ways to increase reach and engagement
• Develop original social content for both avid and casual fans, as well as other market segments
• Help coordinate written, video, and photo content trafficking and distribution across social media platforms
• Identify emerging social media platforms and opportunities

NONESSENTIAL FUNCTIONS:

Perform other duties as assigned

GENERAL DUTIES:

• Maintain an appropriate level of knowledge of social media tools and software being used
• Participate in team meetings, providing input and suggestions related to New Media and other areas as needed; will make recommendations for processes and procedures
• Must be motivated, reliable, and able to work independently or as part of a team
• Maintain professionalism when communicating with internal and external contacts
• Must be accurate and efficient with ability to meet deadlines
• Must be detail oriented with strong organizational skills
• Adjust work schedule to meet departmental demands
• Understanding of data sensitivity and the need to keep appropriate information confidential
• Accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing
• Advise supervisor if actual practice (activity) begins to deviate significantly from specified essential functions

LICENSING or CERTIFICATIONS:

• A valid Driver’s License and a good driving record

QUALIFICATIONS:

• Bachelor’s degree required; preferred areas of study include digital media, video production, social media/web management, or communications
• 2 years of professional level experience managing social media accounts preferred
• Knowledgeable about the latest technology and social media trends and tools
• An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above
• Excellent computer, graphic design and video editing skills including Adobe Photoshop and Premiere
• Possess a working knowledge of and passion for football
• Ability to work nights, weekends, and holidays as club schedule directs
• Maintain professionalism when speaking with athletes and coaches in both a work setting and within the context of an interview

Salary : $38,700 - $49,000