Sales Coordinator

Position Summary

Destination Muncie is seeking an organized, proactive, and relationship-oriented Sales Coordinator to support the organization’s sales and partnership development efforts. This position will play an important role in generating advertising revenue, supporting convention and meeting sales, and developing sponsorship opportunities that promote Muncie and Delaware County as a destination for visitors, conventions, events, and experiences.

Working closely with the Destination Muncie sales team and serving as a liaison with the Horizon Convention Center, the Sales Coordinator will help identify prospects, prepare proposals, manage sales communications, maintain customer relationship management (CRM) records, and coordinate sales agreements from initial outreach through completion.

The ideal candidate is detail-oriented, an effective communicator, comfortable working with prospective clients and community partners, and motivated by helping the organization grow revenue and build lasting relationships.

Key Responsibilities

1. Advertising Sales Support – Destination Muncie Experience Guide

• Assist the sales team in identifying, researching, and developing prospective advertisers for the annual Destination Muncie Experience Guide.
• Build and maintain prospect lists of local and regional businesses, attractions, restaurants, retailers, lodging partners, and other organizations that may benefit from advertising.
• Prepare and distribute sales letters, emails, rate information, and advertising proposals to prospective clients.
• Conduct follow-up communications with prospects to support the sales process and help convert opportunities into advertising commitments.
• Track prospect outreach, sales activity, commitments, and follow-up tasks in the CRM.
• Assist with collecting advertising specifications, artwork, and other materials needed to fulfill advertising commitments.

2. Convention and Meeting Sales Support – Horizon Convention Center

• Serve as a sales support liaison between Destination Muncie and the Horizon Convention Center to help develop convention, meeting, and event opportunities.
• Assist with the preparation and coordination of City Wide convention and meeting proposals, working with the Destination Muncie sales team and Horizon Convention Center representatives.
• Help identify and research organizations, associations, event planners, and other prospects that may be interested in hosting meetings, conventions, and events in Muncie and Delaware County.
• Coordinate the collection of information from hotels, venues, attractions, restaurants, and other local partners for inclusion in proposals.
• Maintain organized records of convention leads, proposal activity, prospect communications, and follow-up requirements.
• Support timely communication and coordination among Destination Muncie, the Horizon Convention Center, and participating hospitality partners.

3. Sponsorship and Partnership Sales

• Assist in identifying and developing sponsorship opportunities across Destination Muncie’s digital and traditional media platforms.
• Help generate sponsorship prospects for the Destination Muncie website, digital marketing initiatives, visitor communications, promotional campaigns, and other media assets.
• Research potential sponsors and advertising partners whose businesses and marketing objectives align with Destination Muncie’s audience and mission.
• Prepare sponsorship proposals, sales materials, and customized communications for prospective partners.
• Track sponsorship opportunities, proposals, commitments, and renewals to help maximize revenue and strengthen partner relationships.
• Support the sales team in maintaining relationships with existing advertisers, sponsors, and community partners.

4. CRM and Sales Administration

• Maintain accurate, current, and organized records within Destination Muncie’s CRM system.
• Enter new leads, update prospect and client information, document communications, and track sales opportunities through the sales pipeline.
• Monitor follow-up dates, outstanding proposals, pending decisions, and renewal opportunities.
• Prepare sales reports, prospect lists, activity summaries, and other information to support sales planning and performance tracking.
• Create, format, and distribute sales proposals, presentations, letters, emails, and other sales communications.
• Maintain an organized filing system for signed agreements, advertising contracts, sponsorship commitments, correspondence, and related sales documentation.
• Assist with tracking executed agreements, deadlines, deliverables, and other administrative requirements to ensure commitments are documented and fulfilled.

5. General Sales and Partnership Support

• Provide administrative and logistical support to Destination Muncie’s sales and partnership development activities.
• Assist with coordinating prospect meetings, sales presentations, partner communications, and follow-up activities.
• Collaborate with internal team members and external partners to ensure sales materials and information are accurate, timely, and professionally presented.
• Help identify opportunities to improve sales processes, strengthen prospect follow-up, and increase the effectiveness of revenue-generating initiatives.
• Represent Destination Muncie professionally in communications with businesses, hospitality partners, meeting planners, and other stakeholders.

Qualifications and Skills

• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects, prospects, and deadlines simultaneously.
• Proficiency with Microsoft Office, Google Workspace, CRM platforms, and other common business software.
• Ability to prepare professional correspondence, proposals, presentations, and sales materials.
• Comfortable conducting prospect research, initiating outreach, and following up with potential clients.
• Strong interpersonal skills and the ability to work collaboratively with internal teams and external partners.
• Self-motivated, dependable, and capable of working independently while supporting broader team goals.
• Previous experience in sales support, customer service, marketing, hospitality, tourism, event planning, or administrative coordination is preferred.

Key Performance Indicators

Performance in this position may be evaluated using measures such as:

• Number of qualified advertising, sponsorship, and convention prospects identified and entered into the CRM.
• Timeliness and consistency of prospect outreach and follow-up.
• Accuracy and completeness of CRM records and sales documentation.
• Number and timeliness of proposals and sales communications prepared.
• Support provided toward Experience Guide advertising revenue goals.
• Support provided toward convention and City Wide proposal development.
• Sponsorship opportunities identified, proposals submitted, and commitments secured.
• Timely filing and tracking of agreements, renewals, and sales commitments.

Position Structure and Working Relationships

The Sales Assistant will report to the designated Destination Muncie sales leadership and work collaboratively with the Destination Muncie team, Horizon Convention Center, local hospitality partners, advertisers, sponsors, and other community stakeholders.

This position is designed to strengthen the organization’s sales capacity by allowing the sales team to spend more time developing relationships, pursuing opportunities, and closing revenue-generating business while ensuring that prospecting, proposal preparation, follow-up, and sales administration are completed consistently and efficiently.

About Destination Muncie

Destination Muncie promotes Muncie and Delaware County, Indiana, as a destination for visitors, conventions, sporting events, meetings, and memorable experiences. Through strategic partnerships, destination marketing, and sales development, Destination Muncie works to attract visitors, generate economic impact, and strengthen the community’s hospitality and tourism economy.