What are the responsibilities and job description for the Creative Director position at Desert Financial Credit Union?
The Creative Director is responsible for driving and growing the brand by championing innovative concepts and ensuring all creative output consistently elevates and reinforces the organization’s brand identity across every touchpoint. The Creative Director leads and collaborates on strategic plans and objectives for the Copy, Design, and Video functions ensuring that leadership successfully establishes operational objectives and delegates operational assignments to their teams. The Creative Director serves as a creative visionary behind all marketing projects and initiatives and will be both a conceptual and a strategic thinker. They will be able to nurture ideas into exceptional experiences while also understanding how those ideas solve business problems, including what it takes to implement them successfully.
What you will do here:
Strategic Direction: Direct the Copy, Design, and Video creative functions to align with Desert Financials’ objectives. Spearhead the creation of all creative strategies, ensuring that all touchpoints-such as website experience, digital campaigns, print advertising, marketing collateral, video and content are cohesive, on brand, and coherent regarding style, quality, and tone of voice across all channels. Drive initiatives and continuous improvement that enhance of the creative department’s quality, thinking, and capabilities.
Leadership: Provide leadership and coaching to the Creative marketing teams with a focus on development and skill building ensuring that team possesses the necessary culture, capabilities, tools, and processes to succeed. Illustrate and communicate concepts by providing direction on video, layouts, copy arrangements, typography, and aesthetic concepts, guiding the creative team toward successful execution.
Decision Making: Evaluate high-level creative work, providing final approvals and making critical decisions that shape the brand’s visual and narrative identity. Ensure all output meets the highest standards of quality and effectiveness
Vendor Relations: Oversee and manage creative-related vendor partnerships and agency management.
Brand Vision: Cultivate a deep understanding of the credit union’s brand ethos and cascade the insight to develop impactful concepts and strategies.
Perform other job-related duties as assigned.
What you will need:
Bachelor's degree in Fine Arts, Graphic Arts, or Marketing required.
8 years of video, digital and print advertising experience required.
5 years of leadership experience with proven solid expertise in print, digital, video and content development required.
Strategic and critical thinking skills required.
Excellent attention to detail and extremely organized with the ability to handle multiple deadlines in a fast-paced, changing environment required.
Expert knowledge in Photoshop, Illustrator and InDesign, understanding of HTML and Web browser capabilities, and strong typographical, motion graphic, and interaction design skills required.
Proven ability to work across teams and synthesize input from marketing, product management, sales, market research, and internal and external partners required.
Able to multi-task and excel under intense deadline pressure in a rapidly changing environment required.
Strong communicator who can work easily with designers and marketing team members required.
Creative problem-solver with the ability to foster and develop others’ ideas as well as your own required.
Self-driven, ability to manage timelines and drive for results required.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.
Education
Required- Bachelors or better in Marketing
- Bachelors or better in Graphic Design
Equal Opportunity Employer
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