Director of E-Commerce

Director of E-Commerce

REPORTS TO

 VP, Sales Channel Strategy

LOCATION

Corporate Office

Salt Lake City, UT.

STARTING DATE

Immediately

POSITION TYPE

Full time, Exempt with Hybrid Schedule (in office Tuesday-Thursday)

OUR COMPANY

Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey.

In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you.

THE OPPORTUNITY

We are seeking a strategic, revenue-owning leader to manage our direct-to-consumer e-commerce business. This role is accountable for the end-to-end performance of Deseretbook.com and microsites including GregOIsen.com, NativityMarket.com, and Latterdayhome.com. The leader will own the e-commerce P&L and set the growth strategy to deliver revenue, contribution margin, and customer targets while ensuring operational excellence across the full funnel from conversion to fulfillment and retention. This individual will work closely with marketing to deliver awareness and consider strategies to drive traffic acquisition.

RESPONSIBILITIES INCLUDE 

P&L Ownership and Growth

• Own the e-commerce P&L: revenue, gross margin, contribution margin; drive improvements in ROAS, CAC/LTV, AOV, conversion, and return rate.
• Build and execute annual growth plans; optimize product mix, pricing, and promotions with Publishing and Marketing.

Site Operations and Customer Experience

• Own the primary site and microsites: UX, merchandising, content, promotions, accessibility, performance, and reliability.
• Drive conversion through testing, personalization, and CX/UX enhancements.
• Align demand forecasting and inventory with Supply Chain; participate in S&OP.
• Set expectations and ensure the Customer Care manager drives team accountability and outcomes.

Technology and Data Stack

• Partner with Technology and Data.
• Steward the e-commerce platform, CMS, analytics, testing, product feeds, and roadmap.
• Ensure robust integrations with OMS/ERP/WMS and partner on feature delivery and site stability.

Digital Marketing Partnership

• Collaborate with Marketing on search, social, email, and affiliate initiatives to increase qualified traffic.
• Execute site-side strategies to maximize campaign ROI and conversion.
• Leverage analytics to monitor performance and surface new growth opportunities.

Team Leadership and Cross-Functional Alignment

• Build, lead, and develop a high-performing e-commerce team and agency/vendor ecosystem.
• Partner closely with Retail, Marketing, Subscriptions, Technology, and Supply Chain to protect and grow the digital business.
• Report KPIs, insights, and recommendations to the VP of Sales Channel Strategy and senior leadership.

Accountable Outcomes

• Year-over-year growth in online revenue and profitability.
• Higher conversion, improved AOV, and stronger customer retention.
• Flawless site performance and an engaging, on-brand experience.
• Clear alignment across channels to accelerate digital growth.

REQUIRED SKILLS & QUALIFICATIONS

• 7 years of experience in e-commerce, digital retail, or DTC leadership roles.
• Proven ability to manage an e-commerce P&L and deliver growth.
• Expertise in merchandising, promotions, site optimization, and digital analytics.
• Strong collaboration skills with Marketing, Technology, and cross-functional teams.
• Data-driven, hands-on operator who can balance strategic planning with execution.
• Bachelor’s degree or equivalent practical experience; MBA or comparable business training/experience is a plus; we value diverse paths to leadership.
• If you meet most qualifications but don’t check every box, we encourage you to apply.

BENEFITS

• Excellent medical, dental, and life insurance
• 401(k) savings plan with company matching funds
• Company-funded retirement plan
• Merchandise discount
• Discounted UTA Eco pass
• Paid leave and holidays
• Great work environment

EQUAL OPPORTUNITY AND DIVERSITY

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.