Director Marketing

DermCare Management a physician practice management leader in dermatology, plastic surgery, and aesthetic medicine is seeking a Marketing Director to lead brand strategy, growth marketing, and team development across a portfolio of over 45 dermatology, plastic surgery and medspa brands. This role requires a dynamic leader with healthcare marketing experience, ideally within aesthetics or cosmetic dermatology, combined with deep expertise in social media advertising, influencer partnerships, and cross-functional team management. The ideal candidate is both a visionary and an operator, capable of shaping brand perception, driving patient acquisition, and optimizing multi-location campaigns with direct insight into marketing budgets and performance metrics.

Core Responsibilities

• Develop and execute comprehensive growth strategies to expand DermCare’s market share across Florida, Texas, Virginia, North Carolina, and California.
• Leverage data analytics and consumer intelligence to identify new market opportunities and optimize campaign performance.
• Collaborate with senior leadership to guide annual and quarterly marketing planning, ensuring alignment with revenue targets and regional priorities.
• Execute demand generation programs that grow patient volume, drive lead quality, and increase brand lifetime value.
• Maintain visibility into brand-level and channel-specific marketing budgets in partnership with the VP of Marketing.
• Track performance across paid and organic channels, analyzing key performance indicators (KPIs) and reporting on campaign effectiveness.

Social Media & Influencer Leadership

• Drive both paid and organic social strategy across platforms like Instagram, Facebook, TikTok, and YouTube.
• Lead and scale an influencer marketing program—from sourcing and contracting to activation and ROI tracking.
• Implement creative, conversion-oriented content campaigns to drive engagement and patient acquisition in both aesthetic and clinical verticals.

Brand Strategy & Creative Execution

• Create and manage quarterly brand marketing calendars across DermCare’s multi-brand portfolio.
• Ensure consistent messaging and storytelling that supports each practice's identity and reflects current trends in aesthetics and skincare.
• Spearhead campaign launches for seasonal promotions, physician onboarding, new services, and community events.

Team Leadership & Vendor Oversight

• Oversee relationships with creative agencies, paid media vendors, and influencer platforms.
• Lead the recruitment and onboarding of new marketing hires and freelancers as the department scales.

Partnerships & Channel Development

• Develop strategic partnerships with brands in lifestyle, hospitality, beauty, and wellness sectors to enhance brand visibility.
• Identify and explore new channel opportunities, such as affiliate marketing, podcast sponsorships, or SMS engagement tools.
• Collaborate with internal operations, product, and customer experience teams to improve audience retention and service adoption.

• 4 years in consumer healthcare, dermatology, or aesthetics marketing, including 2 years in a leadership role.
• Proven track record in social media advertising, influencer strategy, and multi-location brand management.
• Strong understanding of budgeting, media planning, and marketing ROI analytics.
• High proficiency in tools like Google Analytics, Meta Ads Manager, Active Campaign, Mailchimp, Zapier, TikTok, Shopify, and CRM platforms.
• Demonstrated ability to lead teams, manage agency relationships, and execute complex campaign roadmaps.
• Bachelor’s degree in marketing, Business, or Communications; master’s degree a plus.

Preferred Experience

• Familiarity with HIPAA-compliant marketing practices and legal considerations in medical advertising.
• Experience with reputation management, physician branding, and Google Business Profile optimization.
• Background in multi-brand or franchise environments is highly valuable.