What are the responsibilities and job description for the Senior SEM Analyst position at dentsuaegis?
The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets. Job Description: Key Responsibilities · Campaign Execution: Manage and execute end-to-end performance marketing campaigns across multiple bidding platforms, including but not limited to Douyin (Ocean Engine), Tencent (Ads Manager), and OEM channels (Huawei, Xiaomi, OPPO, vivo, etc.). · Account Optimization: Conduct daily monitoring and granular optimization of accounts (bidding, creative testing, audience targeting) to meet and exceed client KPIs (CPI, CPA, ROI). · Media Strategy: Assist in developing media plans and channel strategies based on client budget expansion and performance goals. · Creative Collaboration: Work closely with the creative team to provide data-backed insights for ad creative iterations, specifically for short-video content. · Data Reporting: Prepare and present regular performance reports (daily, weekly, monthly) and provide actionable insights for further growth. Requirements · Professional Experience: Minimum 3 years of hands-on experience in performance media buying or account optimization. · Platform Expertise: Expert-level proficiency in Douyin (Ocean Engine) is a must. Familiarity with Tencent Ads and OEM download channels is highly preferred. · Industry Background: Prior experience managing App-based clients (Education, Gaming, or Utility apps) is a strong plus. · Technical Skills: Strong analytical skills with the ability to interpret complex data sets and translate them into optimization strategies. · Soft Skills: A proactive learner who stays ahead of media trends and platform updates. Ability to work under pressure in a fast-paced environment. · Fluent in Mandarin; strong working proficiency in English Location: Shanghai - Haisu Plaza Brand: Merkle Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term) Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work