What are the responsibilities and job description for the Senior Paid Social Executive position at dentsuaegis?
Job Description: We are looking for a Senior Paid Social Executive to take ownership of campaign execution, optimization, and performance across major social platforms. You will lead on Meta (Facebook/Instagram) and other key platforms such as TikTok, Snapchat, LinkedIn, and X, ensuring delivery of high-performing campaigns that drive measurable results. This role requires a blend of analytical rigor, creative thinking, and client-facing confidence. You’ll also support in mentoring junior team members and collaborating across media disciplines to deliver integrated strategies. Key Responsibilities Plan, activate, and optimize paid social campaigns across Meta, TikTok, Snapchat, LinkedIn, and X. Develop and test audience segmentation, creative variations, and bidding strategies to maximize performance. Ensure achievement of campaign KPIs (ROAS, CPA, engagement, conversion, reach). Monitor daily performance, identify optimization opportunities, and implement actionable improvements. Prepare and present detailed campaign performance reports with insights and recommendations. Collaborate with Paid Search, Programmatic, and Analytics teams to deliver cross-channel solutions. Stay updated on platform innovations, ad formats, and algorithm updates, testing new features when relevant. Support in client calls, quarterly reviews, and strategic discussions with internal stakeholders. Mentor junior paid social executives to ensure quality and consistency in campaign delivery. Requirements 2–4 years of hands-on experience in paid social campaign management, preferably in an agency environment. Strong expertise in Meta Ads Manager, with working knowledge of TikTok Ads, Snapchat Ads, and LinkedIn Campaign Manager. Proficiency in campaign analytics, tracking, and attribution across multiple platforms. Strong Excel and data visualization/reporting skills (e.g., Data Studio, Power BI, or similar). Experience working with dynamic ads, pixel implementation, and conversion tracking. Excellent organizational and multitasking abilities, with strong attention to detail. Client-facing experience with confident communication and presentation skills. Proactive mindset with curiosity for creative testing, data analysis, and emerging paid social trends. Location: Beirut - Sin El Fil, Ivoire Centre Brand: Carat Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work