Lead Analyst (SA II)

The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets. Job Description: We are seeking a detail-oriented and technically strong Lead Analyst to support analytics and measurement initiatives within Merkle’s health vertical. This role blends campaign performance analysis, data validation, and measurement support, with a focus on developing clear, actionable insights that inform marketing decisions. The ideal candidate brings strong SQL and dashboarding expertise, proficiency with modern data tools, and a strong interest in leveraging automation and AI-driven techniques to enhance analytical workflows and insight generation. Role Overview This role plays a key role in analytics execution and insight generation in support of campaign measurement, reporting, and data-driven decision-making. The Lead Analyst will work closely with internal teams and stakeholders to analyze performance, validate data, and help shape recommendations that drive measurable outcomes. A critical aspect of this role is clearly communicating insights and presenting findings to client stakeholders, while identifying opportunities to enhance workflows through automation and AI-assisted tools. Key Responsibilities Campaign Performance, Reporting & Insight Development Analyze campaign performance across email, CRM, and web channels Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making Support and refine KPI frameworks, contributing to performance summaries and client-ready materials Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations Measurement & Data Management Support data onboarding, validation, and integration Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis) Identify opportunities to improve measurement and reporting through automation and AI-assisted tools Collaborate with internal teams and partners to ensure data accuracy and alignment Follow data governance and privacy guidelines Project Ownership, Communication & Collaboration Own delivery of assigned workstreams, ensuring timely and accurate outputs Collaborate with cross-functional teams including CRM, data, and client stakeholders Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner Communicate findings effectively through dashboards, summaries, and presentations Identify risks or dependencies and proactively escalate or address as appropriate Continuous Improvement & Innovation Identify and drive improvements in analytics and reporting workflows Leverage automation, reusable code, and emerging tools to drive efficiency Apply AI-assisted methods to enhance analysis and reporting where appropriate Stay informed on evolving analytics and measurement best practices Qualifications 4–7 years in marketing analytics or a related field Strong proficiency in SQL and data analysis Hands-on expertise in building and maintaining dashboards (e.g., Tableau, Power BI), with a focus on usability and actionable insights Demonstrated ability to translate data into clear insights and business implications Proven capability to present insights and recommendations to client or stakeholder audiences Strong organizational skills and ability to manage multiple priorities Experience with common analytical techniques (segmentation, trend analysis, modeling) Proactive interest in leveraging automation and AI-driven tools to improve analytical workflows, efficiency, and insight generation Solid understanding of data privacy and governance fundamentals Preferred Qualifications Background in healthcare, pharmaceutical, or consumer health analytics Experience in Python for data analysis and automation Familiarity with Snowflake or similar cloud data platforms Exposure to guiding junior team members is a plus The annual salary range for this position is $78,000-$112,455. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. #LI-MS3 #LI-Remote Location: USA - Remote - Maryland Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.   Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

Salary : $78,000 - $112,455