What are the responsibilities and job description for the Senior Associate, GEO position at dentsu?
Job Description:
We are looking for a Senior Associate, Paid Search, who is passionate about researching and learning about GEO/ LLMO/ AI Discoverability to join our team. Reporting into the Senior Manager, the Senior Associate will demonstrate the ability to report and optimize client marketing campaigns across traditional Paid Search such as Google and Bing. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution.
You Will:
Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
Interpret performance reports to provide actionable insights and analysis.
Ensure campaigns are run to agreed upon best practice guideline.
Assist and attend both internal and external weekly calls and meetings with clients and vendors.
Collaborate across our client team and channels.
Qualifications:
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Location:
Detroit
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
We are looking for a Senior Associate, Paid Search, who is passionate about researching and learning about GEO/ LLMO/ AI Discoverability to join our team. Reporting into the Senior Manager, the Senior Associate will demonstrate the ability to report and optimize client marketing campaigns across traditional Paid Search such as Google and Bing. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights, and projects in a timely manner and within budget plans supporting the team with flawless execution.
You Will:
Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
Interpret performance reports to provide actionable insights and analysis.
Ensure campaigns are run to agreed upon best practice guideline.
Assist and attend both internal and external weekly calls and meetings with clients and vendors.
Collaborate across our client team and channels.
Qualifications:
- 1 years' experience in Paid Search
- Solid analytical and problem-solving skills; comfortable working with data to draw insights
- Familiarity with Excel or Google Sheets (e.g., pivot tables, basic formulas, vlookups)
- Profound (GEO TOOL) is a plus
- Proficiency in Adobe
- Clear verbal and written communication skills
- Detail-oriented with strong organizational and time management abilities
- Ability to learn new tools and platforms quickly in a fast-paced environment
- Self-starter attitude with a collaborative mindset
- Digital marketing experience a plus.
- Bachelor's degree preferred.
Benefits available with this position include:
Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Location:
Detroit
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Salary : $62,100 - $81,000