Financial Analyst – Marketing Budget & Marketing expenses

On-Site role

Position Summary:

• This analyst role serves as the key support and enabler for PFME and coupon management.
• Responsibilities include supporting the planning, forecasting, and management of Product Fixed Marketing Expense (PFME) and Consumer Price Reductions, while ensuring accurate and timely P&L recognition and recording in SAP.
• This role requires cross-functional partnership with Marketing, Division Finance, the Corporate PFME team, Procurement, IT, and other Corporate Finance groups.
• This position reports to the Generating Demand Senior Analyst and plays a key role in PFME and coupon management.

PFME and Coupon Budget Build and Management:

• Support annual divisional PFME budget planning, including working with Finance and Marketing leadership to align budget breakouts and ensure correct documentation in the CRM system.
• Work with Co-Pilots & Marketing teams to manage and execute changes in campaign timelines, brand allocation and spend-type assignment, and ensure accurate P&L recognition.
• Execute budgets in CRM-SAP and coordinate approvals with brand Co-Pilots.
• Update budgets in SAP throughout the year to reflect budget shifts and close budgets at year-end.
• Manage the budget tracker to ensure it functions effectively for key users, including the P2P team and Marketing.
• Support monthly PFME budget reconciliation activities and meetings, as required, with budget owners, including year-to-date and year-to-go spend.
• Support coupon redemption visibility and budget management.
• Coordinate with the PFME payment analyst team on vendor payment status and budget impact.
• Update the internal reporting tool for Generating Demand.

PFME and Coupon Forecasting and P&L Reconciliation:

• Track monthly forecasts for PFME and coupon spend for the business and ensure alignment to forecast.
• Reconcile the evolution of PFME and coupon forecasts.
• Support the identification of risks and opportunities related to achieving the annual forecast.
• Support variance analysis of forecasts versus actuals by brand, spend type, and budget owner.
• Maintain analysis of SAP budget totals versus forecast amounts.

PFME and Coupon Financial Control:

• Ensure accurate PFME P&L recognition and capture in SAP.
• Understand and manage monthly accruals for PFME and coupons.
• Process manual journal entries and intercompany transfers on an ad hoc basis.

Requirements:

• Minimum of 3 years of experience in Accounting or Finance, preferably with a Finance and Marketing emphasis.
• BA/BS with a major or minor in Accounting or Finance, or BA/BS degree with coursework up to and including intermediate accounting.
• Detail-oriented.
• Familiarity with CRM, SAP Reporting, and Excel.

Preferred Qualifications:

• Familiarity with budget trackers and forecasting tools, including Oracle and Power BI.