Managing Strategist, Email & SMS

The Managing Strategist, Email & SMS is a member of our Development Department. The Managing Strategist is responsible for managing the planning and execution of the DLCC’s email and mobile messaging programs, including content calendaring, production management, drafting, copy review, reporting, and more. This role will also be responsible for leveraging donor data, behavior patterns, and campaign metrics to optimize grassroots fundraising pipelines.

The Managing Strategist manages a team of online fundraisers to execute the Email and SMS programs’ day-to-day running. They contribute to the team’s growth and professional development. They will work closely with the Deputy Director and Senior Director of Online Fundraising to ensure that all outbound content maximizes engagement and impact with donors, is accurate, and best reflects the DLCC's overall communications and political strategies.

The Managing Strategist, Email & SMS reports to the Deputy Director of Online Fundraising. The DLCC is a hybrid organization located in Washington. This position is eligible to be permanently remote or for flexible work arrangements.

The Managing Strategist, Email & SMS is expected to model the values of the DLCC:

• CREDIBILITY: We are respected and trusted in words and actions.
• INCLUSIVE: The DLCC values the unique experience and perspective of all who work here. We strive to make all contributors feel welcomed, valued, and respected. We focus on outcomes, recognizing different people approach opportunities and challenges differently.
• INITIATIVE: We exhibit high levels of creativity in our work and need all team members to proactively contribute ideas to move our work forward.
• RESULTS DRIVEN: Our team undertakes projects professionally and executes them fully and to completion.
• RISK: We identify opportunities to employ new ideas and tactics, and execute these ideas when we believe the potential reward outweighs the risk. We evaluate, learn, and improve our strategy, both when the risks pay off and when they do not.
• TEAMWORK: We work collaboratively, additively, and in sync with our colleagues. Our individual work considers the needs, capacity, and expertise of those we work alongside.
  
  

Responsibilities

• Plans, drafts, and develops comprehensive outbound content calendars for the DLCC’s email and mobile programs, in alignment with organizational and departmental strategies.
• Designs and implements long-term content, audience segmentation, and optimization plans in consultation with the Deputy Director.
• Analyze donor behavior and campaign metrics to inform and optimize grassroots fundraising strategies.
• Monitor grassroots donor progression through the fundraising cycle, identifying bottlenecks and opportunities to advance donors through the pipeline.
• Collaborate with marketing, development, and external vendors to integrate data insights into fundraising content and strategies.
• Provide data-informed feedback and recommendations to the Deputy Director and Senior Director on email, mobile, acquisition, and reactivation strategies.
• Executes email, mobile, acquisition, and reactivation strategies.
• Monitors email deliverability metrics and executes list hygiene efforts across the DLCC’s platforms, troubleshooting with the Deputy Director and Senior Director when necessary.
• Collects and provides feedback on the quality and functionality of DLCC’s digital fundraising technology platforms, including the organization’s deliverability tools, CRM, CMS, and contribution platforms.
• Troubleshoot technology platforms with the online team, as needed, and appropriately escalate
• Assigns and synthesizes staff deliverables into reports and updates for the Deputy Director.
• Collaborate across the organization to understand and support the implementation of our integrated donor pipeline and experience.
• Stay current on technological advances and innovative thinking in the field, and provide recommendations to the Deputy Director and Senior Director on their application to the DLCC program.
• Other duties as assigned, including some evening and weekend work.
  

Management

• Supervised employees: Online Fundraising Assistants, Online Fundraising Coordinator
• Establishes deadlines and expectations for the Email & SMS team’s day-to-day administrative functions, including calendaring, drafting, production, quality assurance, segmentation, testing, reporting, and sending.
• Sets standards and ensures team compliance for Email & SMS work products in alignment with DLCC values.
• Ensures the Email & SMS staff and vendors are appropriately meeting these deadlines and expectations.
• Provides feedback on email and mobile drafts, ensuring content contains detailed personalization, creative targeting, and innovative tactics, while maintaining accuracy and consistency with DLCC core messaging and collateral.
• Regularly attend training and pursue continued education in supervision skills.
• Uphold DLCC expectations for supervisors.
• Act with integrity and awareness of one’s power as a leader.
• Maintain a harassment-free and inclusive workplace for team members.
• Cultivate and guide the professional growth of the team by establishing and maintaining thoughtful opportunities to learn, grow, and receive constructive feedback, as well as leading regular performance coaching and assessments.
  

Outcomes

• The DLCC’s email and mobile fundraising channels grow annually through 2030 and directly support the increased net income and/or audience and engagement growth of other channels’ fundraising and DLCC platforms (ie. social media, website, store).
• The DLCC's email and mobile fundraising content is effectively optimized and integrated with DLCC’s brand development and messaging across channels, employing online-to-offline strategies that deepen supporters' relationships with DLCC.
• The DLCC has active, engaged, and growing online audiences that recognize, understand, value, and respond to our content.
• The DLCC’s grassroots channels successfully transition 1.5% of grassroots donors into mid-level giving tiers.
• The DLCC’s donor renewal, average lifetime gifts, and conversion rates for one-time donors to monthly recurring donors increases.
• Assigned duties are managed and completed in a timely, detail-oriented, and consistent manner.
• The DLCC’s email program has high-quality deliverability aligned with industry best practices and email service provider guidelines.
• The DLCC’s email and mobile calendars are well organized, well-maintained, and responsive to the national news cycle, and aligned with the current fundraising environment.
• Staff perform to high standards, continuously improve, have clarity about expectations, and are empowered to succeed.
  
  

Qualifications

• At least four years of relevant online fundraising experience at a political committee, agency, campaign, or similar organization.
• Excellent writing skills as well as strong written, verbal, and interpersonal communication skills.
• A strong interest in data-driven marketing and communications. Exceptional attention to detail.
• Experience working with CRM technology, including but not limited to Action Network, ActBlue, Switchboard, and NGP.
• Strong proficiency in HTML/CSS, liquid personalization, and experience in troubleshooting email builds with success.
• Foundational understanding of email deliverability, performance metrics, and acquisition.
• Project or people management experience is required.
• Strong attention to consistency, detail, and a commitment to providing a top-tier donor experience.
• The ability to identify opportunities and execute with accuracy in rapid response situations.
  
  

Physical Requirements

The DLCC is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at the DLCC.

The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

All DLCC employees must be able to operate a computer and use a cell phone. For roles at the DLCC that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison, Kennissa Brown.

Essential Functions Of The Role Include

• Working from a computer for long periods of time.
• While performing the duties of this job, the employee is frequently required to communicate using the telephone, email, and in person with stakeholders.
• This position may have very minimal travel expectations and is eligible for flexible work hour arrangements.
• This role may require work outside of normal business hours.
  
  

How To Apply

The salary for the Managing Strategist, Email & SMS is between $80,000 and $86,000, on an annualized basis, commensurate with experience and qualifications. The DLCC offers a generous benefits package, including:

• Unlimited paid time off, including time off for all Federal holidays, including the week between Christmas and New Year, and sick days.
• Fully paid health/vision/dental insurance for the employee spouse/partner dependents.
• Up to 6% retirement employer contribution.
• Monthly use-it-or-lose-it $100 transit benefit for employees located in the DC region.
• Employer contribution of $500 to employee’s Flexible Spending Account, and opportunity to withhold pre-tax income for Dependent Care Account.
• Up to $5,000 employer-paid Health Reimbursement Account for IVF-related costs or Adoption Assistance, and up to $2,500 for employer-paid Health Reimbursement Account for out-of-pocket dental and orthodontic expenses.
• Monthly $100 student loan payment benefit.
• Monthly $100 mobile phone reimbursement, and more.
  
  

www.dlcc.org/careers by June 2, 2026. The DLCC may review applications after this deadline in limited circumstances, however this is not a guarantee that your application will be considered if it is not submitted by June 2, 2026. Only complete applications through the application portal will be accepted. You must also include a resume, cover letter, and three professional references to be considered for this position.

When an applicant with a disability needs an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing jobs(at)dlcc.org. No calls please. Applicants will be screened on a rolling basis.

The DLCC is committed to an inclusive and equitable environment and diversity among its staff and recognizes that its continued success requires the highest commitment to engaging, retaining, and supporting a diverse staff that provides the best quality services to supporters and constituents. The DLCC is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, sexual orientation, gender identity or expression, physical or mental disability, personal appearance, marital status, family responsibilities, genetic information, or any other legally protected basis. The DLCC will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.