What are the responsibilities and job description for the Product Marketing Manager position at Demand AI?
About the Role
We are looking for a Product Marketing Manager to join our marketing team in Denver. This is an ideal opportunity for someone early in their product marketing career who wants to develop their experience within a growing technology business.
Reporting directly to the Chief Marketing Officer, this role will work closely with the Product Development team to help shape how our products are positioned, communicated, and represented across the business.
The Product Marketing Manager will be responsible for turning product information into clear, engaging, and consistent messaging for our website, sales decks, one-pagers, product materials, and other marketing channels. The ideal candidate will have previous experience within a SaaS environment and be comfortable learning technical products and translating them into messaging that customers and prospects can easily understand.
Key Responsibilities
- Work closely with the CMO and Product Development team to understand new and existing products, features, functionality, and updates
- Support the development of product positioning, messaging, and value propositions
- Translate technical product information into clear, customer-friendly messaging
- Create and maintain product information across the company website
- Develop and update product content for sales decks, one-pagers, brochures, and other marketing materials
- Support the branding and visual positioning of new and existing products
- Help coordinate marketing activities for new product and feature launches
- Ensure product messaging and information remain accurate and consistent across all customer-facing materials
- Work with Graphic Designers and other members of the Marketing team to develop product-related creative assets
- Support the creation of internal materials that help Sales and other teams understand and communicate our products
- Conduct competitor and market research to support product positioning
- Keep product marketing materials organized and up to date as products evolve
Qualifications
Required
- 1-3 years of experience in marketing, product marketing, or a related role
- Previous experience working within a SaaS or technology environment
- Strong written communication and copywriting skills
- Ability to understand product functionality and translate it into clear, engaging messaging
- Strong attention to detail, particularly when working with product information
- Excellent organizational and project management skills
- Ability to collaborate with both marketing and technical/product teams
- Comfortable managing multiple projects and priorities
Preferred
- Previous experience supporting product launches or go-to-market activities
- Experience creating product content for websites, presentations, sales materials, or similar channels
- Familiarity with B2B marketing
- Experience conducting competitor or market research
- An understanding of how Sales and Marketing teams use product messaging throughout the customer journey
What We're Looking For
We are looking for someone who is curious about technology and wants to build their career in product marketing. You should be comfortable asking questions, learning how products work, and turning that knowledge into messaging that is simple and compelling.
This role will suit someone who is proactive, organized, creative, and detail-oriented, with the confidence to work directly with senior leadership while collaborating closely with Product Development and the wider Marketing team.