What are the responsibilities and job description for the Director of Marketing position at Delta State University?
Posting Details
Position Information
Job Title
Director of Marketing
Working Title
Director of Marketing
Position Type
Staff
Department
Communications and Marketing
Posting Number
201201664
Full or Part Time
Full Time
Benefit Eligible
Yes
If Other, Please Explain:
Tenure/Non-Tenure Track
Non-Tenure Track
Salary Basis
12 month
If Other, Please Explain:
Position Summary Information
Responsibilities
- Leads the development and implementation of Delta State University’s comprehensive communications and marketing strategies to advance the institution’s visibility, enrollment, fundraising, and reputation goals.
- Collaborates across divisions to ensure cohesive and effective marketing efforts that strengthen awareness, community engagement, and institutional pride across all audiences.
- Champions Delta State’s brand identity by creating, refining, and enforcing core messaging, visual standards, and marketing communications that consistently reflect the University’s mission and values.
- Directs and oversees the work of marketing and creative staff, ensuring the delivery of timely, high-quality materials across print, digital, and social media channels.
- Manages advertising, media placement, and creative partnerships to maximize reach, return on investment, and message consistency.
- Serves as the University’s lead marketing strategist and spokesperson on brand positioning, advertising, and visual identity matters.
Qualifications
- Bachelor’s degree
- Minimum of five (5) years of progressive experience in marketing, communications, or brand management.
- Comprehensive understanding of the dynamics of a rural regional university, including networking, marketing, motivation of students, human capital, and resource development.
- Demonstrated ability to develop and implement strategic marketing plans that strengthen institutional visibility and reputation.
- Proven success managing digital marketing, advertising, social media, and creative content campaigns.
- Demonstrated track record of successfully managing employees, fostering teamwork, accountability, and professional growth.
- Exceptional organizational skills and the ability to manage up to 20 projects simultaneously while maintaining high-quality standards and meeting all deadlines.
- Strong project management skills with experience managing budgets, timelines, and multiple priorities in a fast-paced environment.
- Exceptional written and verbal communication skills, with the ability to craft clear, compelling, and audience-appropriate messages.
- Creative, collaborative leader with strong interpersonal skills, initiative, and a commitment to excellence.
- Dedication to Delta State University’s mission and values, with flexibility and openness to adapt to change and new opportunities.
Salary
Commensurate with experience, qualifications, and university’s resources.
Minimum Qualifications
- Bachelor’s degree
- Minimum of five (5) years of progressively responsible experience in marketing, communications, or brand management.
- Demonstrated ability to manage multiple projects (up to 20 simultaneously) and consistently meet deadlines with accuracy and attention to detail.
- Proven success developing and implementing marketing strategies that strengthen organizational visibility and engagement.
- Strong organizational, analytical, and communication skills, both written and verbal.
- Demonstrated track record of supervising employees, managing teams, or coordinating cross-departmental initiatives.
- Ability to work collaboratively with diverse internal and external stakeholders, exercising sound judgment, creativity, and professionalism.
Preferred Qualifications
- Experience working in higher education or a similarly complex organization with multiple stakeholder groups.
- Experience supervising creative and marketing staff or managing cross-functional teams.
- Proven project management expertise, with a demonstrated history of delivering complex campaigns and initiatives on time and within scope.
- Familiarity with current marketing analytics tools, CRM systems, and digital advertising platforms.
- Knowledge of regional demographics, workforce needs, and communication strategies effective in the Mississippi Delta and surrounding areas.
Special Instructions to Applicants
Additional Information
Posting Detail Information
Open Date
11/12/2025
Close Date
02/01/2026
Open Until Filled
No
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * How did you hear about this employment opportunity?
- DSU Employee
- DSU Job Website
- Invited by Department to Apply
- MS State Employment Service
- HigherEdJobs
- Chronicle of Higher Education
- Diverse Issues
- really.com
- Other
- * Will you now or in the future require "sponsorship" for an employment based visa status?
- Yes
- No
Applicant Documents
Required Documents
Optional Documents
- Resume
- Cover Letter/Letter of Application
- Curriculum Vitae
- Unofficial Transcripts
- Other Document
- Letter of Reference 1
- Letter of Reference 2
- Letter of Reference 3