What are the responsibilities and job description for the Market Product Specialist position at Delta Industrial Services Inc?
Job Description
Market Product Specialist
4/17/2026
Position Type/Hours:
Full-time position, in-office position. Office hours are Monday through Friday, 8:00 a.m. to 4:30 p.m. CST.
Position Purpose:
As a Market Product Specialist, you will play a critical role in driving the go-to-market strategy for Delta's custom industrial automation solutions. You will act as the essential link between engineering capabilities and market opportunities, translating complex technical solutions into compelling value propositions that resonate with Delta's buyers. Your focus will be on developing positioning strategies, creating sales enablement materials, and supporting revenue growth through strategic sales initiatives that showcase our automation expertise within key vertical markets.
Market focus:
- Industrial/RFID/Label Market Specialist: Focus on developing and executing go-to-market strategies for industrial automation solutions, including RFID and label printing applications, to drive growth and revenue in the industrial, manufacturing, and process control sectors.
Essential Functions:
- Conduct comprehensive research on industrial market trends, emerging technologies, and competitive positioning to identify growth opportunities and communicate those findings to the Business Development Team.
- Analyze and provide recommendations based on findings of customer behavior patterns, preferences, and pain points across existing and emerging industries, including industrial automation, manufacturing, and process control sectors.
- Assist the Business Development Team on opening new opportunities, consulting on applications, negotiating, and closing new business.
- Develop detailed customer personas and journey maps to inform target marketing strategies.
- Partner closely with engineering teams to understand technical capabilities and translate them into market-ready messaging that emphasizes operational efficiency, ROI, and industry-specific benefits.
- Lead vertical market research and competitive analysis to identify opportunities within target verticals.
- Supporting trade show participation through booth messaging, engagements, podcasts, interviews, and post event follow up strategies that convert leads into qualified opportunities.
Other Duties:
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Education and Experience:
- Bachelor’s degree in engineering, marketing, or business, or a related field.
- 2-4 years of experience in market research, business analysis, or B2B marketing roles preferably in industrial automation, manufacturing equipment, or related technical industries.
- Advanced proficiency with CRM systems (Salesforce preferred) and marketing automation platforms.
- Proven ability to collaborate effectively with engineering, sales, and executive teams.
- Project management skills and the ability to manage multiple initiatives simultaneously in a fast-paced environment are critical.
- Previous experience with trade show marketing, vertical market segmentation, and account-based marketing strategies is highly preferred.
Competencies:
- Positive Teamwork Orientation
- Customer/Client Focus
- Excellent written and verbal communication skills
- Presentation Skills
- Problem Solving/Analysis
- Model, steward, make decisions upon, and expect to be held accountable to Delta ModTech’s values which include:
- BELIEVE IN PEOPLE
- FEARLESS INNOVATION
- INTEGRITY
- PASSIONATE & TENACIOUS
- SERVANT LEADERSHIP
Position Type, Work Environment & Travel
- Full time, exempt – 40 hours per week minimum
- Normal office environment
- Travel – Outside the local area and overnight. Some travel is international. Normally 35% to 50% and is variable based on needs.
Physical Demands:
While performing the duties of this job, the employee is regularly required to sit. The employee occasionally is required to walk; use hands to finger, handle or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand for long periods of time while attending tradeshows. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
Salary Range:
$110,000 - $150,000 per year (DOE - Depending on Experience)
Benefits Offered:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short-Term Disability
- Long-Term Disability
- Flexible Spending Account (FSA)
- Life Insurance
- Health Savings Account (HSA) with up to $500 annual match (for High Deductible Health Plans)
- 401(k) *match
- Paid Time Off (PTO)
- Discretionary Bonus
Salary : $110,000 - $150,000