What are the responsibilities and job description for the Senior Creative Content Strategist - Splendid position at Delta Galil Industries?
Description
Company Overview
Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women and children, as well as owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more.
With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, active wear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others.
Brand Overview – Splendid
Join the Splendid family where our love of softness drives all we do, from the fabric of our clothes to the moments we create in our stores, with our customers, and in our communities. At Splendid we believe in bringing people together. In good company and great conversation. We believe in taking time to enjoy the little things and more importantly, celebrate the big things. We think that people should cherish every moment. Live it up. Laugh out loud. Play a little. We believe that home is truly where the heart is and that you should be able to bring a little piece of it with you everywhere you go. That's why what we create fits seamlessly into the lives of our customers. Splendid offers the opportunity to bring this vision to life in our stores.
Role Overview
Splendid is a women’s lifestyle brand with a meaningful mission to uplift women to feel their best through clothing. The Marketing Team is looking for a Sr. Creative Content Strategist. In this role you are more than a storyteller — you are the architect of our brand voice and, increasingly, an AI content engineer. You’ll connect storytelling with structure, balance empathy with data, and fuse creative vision with technology. You’ll lead the charge in shaping how our customers experience our brand across every touchpoint: print, digital, and in-store. This senior-level role requires owning the vision and roadmap for content and weaves together brand values, seasonal storytelling, and product marketing into one powerful, holistic narrative that both inspires and drives results.
Reporting to the Sr. Brand Director within the Marketing Dept., you’ll serve as the guardian of brand voice and editorial excellence, ensuring our copy is not only elevated and consistent, but also unforgettable. This is a role for someone who sees content as culture-shaping, who thrives on transforming insights into ideas, and who knows that words have the power to turn customers into communities. With a sharp editorial eye and a strong understanding of the retail fashion landscape, this role ensures content not only inspires but also drives business results.
Content is the bridge between our brand and our customer. As our Sr. Creative Content Strategist, you won’t just tell stories — you’ll define them. You’ll help transform seasonal campaigns into cultural conversations, product launches into lifestyle moments, and everyday touchpoints into extraordinary experiences. This is an opportunity to lead with imagination, shape the voice of Splendid, and leave a lasting mark on how we connect with the world.
Responsibilities
Lead & Elevate Content
PAY RATE: $90,000/yr-$120,000/yr
At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment.
Diversity Vision Statement
We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled.
We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.
Company Benefits
As a Delta Galil Associate, you’ll be part of a global fashion company that values innovation, craftsmanship, and people. We’re committed to offering comprehensive and competitive benefits that reflect our culture of care, creativity, and collaboration — but most importantly, benefits that fit you.
Our diverse range of programs is designed to support your total well-being — empowering you to make the best choices for yourself, your loved ones, and your lifestyle.
Below are a few of the benefits available to our Associates:
Company Overview
Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women and children, as well as owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more.
With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, active wear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others.
Brand Overview – Splendid
Join the Splendid family where our love of softness drives all we do, from the fabric of our clothes to the moments we create in our stores, with our customers, and in our communities. At Splendid we believe in bringing people together. In good company and great conversation. We believe in taking time to enjoy the little things and more importantly, celebrate the big things. We think that people should cherish every moment. Live it up. Laugh out loud. Play a little. We believe that home is truly where the heart is and that you should be able to bring a little piece of it with you everywhere you go. That's why what we create fits seamlessly into the lives of our customers. Splendid offers the opportunity to bring this vision to life in our stores.
Role Overview
Splendid is a women’s lifestyle brand with a meaningful mission to uplift women to feel their best through clothing. The Marketing Team is looking for a Sr. Creative Content Strategist. In this role you are more than a storyteller — you are the architect of our brand voice and, increasingly, an AI content engineer. You’ll connect storytelling with structure, balance empathy with data, and fuse creative vision with technology. You’ll lead the charge in shaping how our customers experience our brand across every touchpoint: print, digital, and in-store. This senior-level role requires owning the vision and roadmap for content and weaves together brand values, seasonal storytelling, and product marketing into one powerful, holistic narrative that both inspires and drives results.
Reporting to the Sr. Brand Director within the Marketing Dept., you’ll serve as the guardian of brand voice and editorial excellence, ensuring our copy is not only elevated and consistent, but also unforgettable. This is a role for someone who sees content as culture-shaping, who thrives on transforming insights into ideas, and who knows that words have the power to turn customers into communities. With a sharp editorial eye and a strong understanding of the retail fashion landscape, this role ensures content not only inspires but also drives business results.
Content is the bridge between our brand and our customer. As our Sr. Creative Content Strategist, you won’t just tell stories — you’ll define them. You’ll help transform seasonal campaigns into cultural conversations, product launches into lifestyle moments, and everyday touchpoints into extraordinary experiences. This is an opportunity to lead with imagination, shape the voice of Splendid, and leave a lasting mark on how we connect with the world.
Responsibilities
Lead & Elevate Content
- Own the seasonal content calendar and roadmap, ensuring integration of brand narrative, product priorities, and marketing campaigns across all channels.
- Partner with E-Commerce, Merchandising, Creative, and Design to bring product storytelling to life in innovative, compelling ways.
- Empower the team with holistic content briefs and clear editorial frameworks ensuring all executions (email, site, paid media, social, in-store) ladder back to a single, unified strategy.
- Write and oversee copy for email, digital, social, in-store, and print — ensuring every word strengthens brand affinity and inspires action.
- Project manage content initiatives at a senior level—owning timelines, deliverables, and cross-functional alignment to ensure flawless execution.
- Define campaign narratives with senior leaders and guide creative concepts that resonate with our customer.
- Translate consumer insights, cultural trends, and retail data into actionable storytelling strategies that spark engagement and fuel growth.
- Lead quarterly brand content strategy reviews, championing data-driven creativity and identifying opportunities to push the brand forward.
- Harness AI tools to work smarter (from optimizing PDP copy, testing campaign variations, A/B testing email subject line variations) ensuring efficiency without sacrificing brand voice or strategic quality.
- Be the content voice in cross-functional meetings, ensuring strategy leads execution.
- Champion best practices in social-first storytelling for retail/fashion (emails that convert, site storytelling that elevates product, social that inspires drives engagement).
- Create compelling presentations that bring strategy to life for partners, grounding decisions in both vision and impact.
- Mentor and inspire junior talent, cultivating a culture of curiosity, creativity, and editorial excellence.
- Bachelor’s degree in Communications, Marketing, Fashion Merchandising, or related field
- Minimum of 8 years in content strategy/copywriting, with at least 3 years in senior roles at fashion, lifestyle, or consumer brands
- Proven ability to craft and execute content strategies that drive awareness, engagement, and conversion
- A sharp editorial background (you’re equal parts strategist and wordsmith)
- Deep knowledge of fashion/retail calendars and how to translate product drops into cultural moments
- Finger on the pulse of digital, social, and cultural trends — with the ability to make them brand-relevant
- Exceptional communication skills: you can influence senior leaders and inspire creative teams alike
- “Big picture” thinker with a roll-up-your-sleeves approach. Comfortable driving both high-level strategy and day-to-day execution
- A visionary mindset paired with a hands-on approach. You can zoom out to set the north star and zoom in to get the details right
PAY RATE: $90,000/yr-$120,000/yr
At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment.
Diversity Vision Statement
We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled.
We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.
Company Benefits
As a Delta Galil Associate, you’ll be part of a global fashion company that values innovation, craftsmanship, and people. We’re committed to offering comprehensive and competitive benefits that reflect our culture of care, creativity, and collaboration — but most importantly, benefits that fit you.
Our diverse range of programs is designed to support your total well-being — empowering you to make the best choices for yourself, your loved ones, and your lifestyle.
Below are a few of the benefits available to our Associates:
- Multi-brand merchandise discount, including Splendid, 7 For All Mankind, and PJ Salvage
- Comprehensive Health Coverage: Medical, Dental, and Vision Insurance, as well as Basic Life/Voluntary Life/Disability/Critical Illness
- Financial Wellness: 401(k) Retirement Program with Company match and 529 College Savings Plan, as well as Tax-Advantage Health & Transit Accounts
- Personal and sick time off, vacation time, floating days, and company-observed holidays
- Paid Volunteer Time Off to dedicate your skills and time towards charitable activities
- From weekly breakfasts and monthly milestone celebrations to leadership-led panels, and, team-building events, we offer plenty of fun ways to connect—both in person and virtually
Salary : $90,000 - $120,000