What are the responsibilities and job description for the Marketing Lead position at Delta Community Supports?
The Marketing Lead is responsible for planning, developing, and executing digital and print based marketing strategies that support Delta Community Supports and its mission. This role manages brand consistency, oversees content creation, and ensures that all communication reflects the organization’s values and commitment to the individuals and families we serve. The Marketing Lead works closely with internal departments to promote programs, recruitment efforts, community engagement, and organizational initiatives. Reports to the Chief Operating Officer.
Essential Duties and Responsibilities:
Digital Marketing
- Develop and manage digital marketing campaigns across website, social media, and email platforms
- Create and publish content that promotes programs, services, and organizational updates
- Maintain the Delta website, ensuring accurate information, updated visuals, and user friendly navigation
- Track and analyze digital engagement metrics and adjust strategies to improve performance
- Support recruitment marketing through targeted digital outreach and job promotion
Print Based Marketing
- Design and produce print materials including brochures, flyers, newsletters, signage, and event collateral
- Maintain brand standards across all printed materials
- Coordinate printing, distribution, and vendor relationships as needed
Brand and Communications
- Ensure consistent messaging and visual identity across all communication channels
- Support internal communications including staff announcements, newsletters, and organizational updates
- Assist with storytelling efforts that highlight program success, community partnerships, and mission impact
- Collaborate with leadership to support public relations and community outreach efforts
Project Management
- Manage multiple marketing projects with clear timelines and deliverables
- Partner with program directors, HR, and executive leadership to understand needs and develop appropriate marketing solutions
- Maintain an organized library of digital assets, templates, and brand resources
Required Skills:
- Strong written and verbal communication skills
- Demonstrated ability to create digital and print based marketing materials
- Proficiency with social media platforms, website content management, and email marketing tools
- Experience with graphic design software such as Canva or Adobe Creative Suite
- Ability to manage multiple projects with strong organization and time management skills
- Ability to work collaboratively with staff across departments
- Commitment to equity, diversity, and inclusion
- Ability to read, write, and speak English and communicate effectively with a diverse community
- Ability to use telephone, computer, copier, and other standard office equipment
- Bachelor’s degree in marketing, communications, graphic design, or a related field
- Three years of experience in digital and print based marketing
- Experience in human services or nonprofit settings preferred, but not required