Paid Media Specialist

Who We Are

DelRicht is a clinical research company dedicated to providing an excellent customer experience to all patients that participate in our clinical trials. Our clinical trials provide new treatment options for our patients and ultimately our goal is to get new medications and medical devices FDA approved! We hold our team members to a high standard of excellence and are looking for energetic, positive, quick learners to be a part of our team. Presently our network stretches across 33 sites throughout the United States in 18 states.

Please Note: This is an on-site position located at our Mid-City headquarters. No remote or hybrid applications will be considered, preference to local applicants.

DelRicht Research has been recognized as one of New Orleans Top Workplaces for 2023, 2024, and 2025!
This is a testament to our unwavering commitment to creating an exceptional work environment that fosters growth, collaboration, and employee satisfaction.

About the Role

DelRicht Research is hiring a Paid Media Specialist with a primary focus on Paid Social (85%) and a secondary focus on Google Ads (15%). This is a hands-on, performance-driven role ideal for a marketer who can balance day-to-day execution with strategic oversight across platforms.

Youll help manage and optimize our Meta campaigns to drive high-quality leads for clinical trials, while also supporting search/keyword strategy across the Google Ads suite and conversion optimization efforts across our website.

85% Paid Social (Meta, LinkedIn, etc.)

• Manage Meta campaigns (lead gen traffic): daily optimizations, creative testing, and audience targeting
• Launch new campaigns in coordination with study openings and geographic site activations
• Analyze lead performance and conversion quality; optimize for cost per screen and patient qualification rates
  Collaborate with creative team to test ad formats, messaging angles, and static/video assets
• Implement platform changes and new features to stay ahead of technology shifts
• Build reports and performance recaps for internal stakeholders (Weekly/Monthly/Quarterly)

• Launch and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max, ensuring alignment with study priorities and geographic targets
• Organize ad copy, keyword targeting, and bidding strategies to improve lead quality and lower cost per acquisition
• Track keyword trends and search intent to align campaign messaging and landing page content
• Leverage tools like GA4, GTM, and Looker Studio to analyze funnel performance, identify drop-offs, and inform testing
• Assist in cross-channel retargeting strategies and surface insights on how paid social and paid search interact to drive lead-to-screen conversions
  

• 3 years in digital marketing with hands-on Meta Ads experience (required)
• Strong proficiency in Google Ads, GA4, GTM, Google Search Console, and Looker Studio
• Proven success scaling lead volume and improving CPL, ideally in healthcare or regulated verticals
• Experienced with WordPress and landing page builders like Unbounce, Instapage, or Webflow
  Analytical and detail-orientedcomfortable with data deep dives, performance testing, and fast pivots
• Highly organized with the ability to manage multiple campaigns and priorities simultaneously
  Clear communicator who collaborates well with cross-functional teams

• Experience in healthcare, clinical research, or patient recruitment
• Basic on-page seo knowledge, how page titles, meta descriptions, and internal linking impact performance.
• Familiarity with WordPress, MailChimp, Zapier, CRIO, or similar tools
• Front-end dev basics (HTML/CSS/JS) a plus

DelRicht Researchs Core Values: Production, Humility, Consistency

Production:

• We deliver on our promises
• We have a bias towards action: we value independent problem solving
• We proactively over deliver: we can act without being told what to do and we always have new ideas that will be heard and will improve the company

Humility:

• We support each other relentlessly
• We always have enthusiasm: we exhibit passion and excitement about our work which leads to everyone having a can do attitude
• We embrace change: we are excited to always be growing and moving the organization forward which means change is the norm for us
• Coachable: we all love to learn, we are willing to be taught and will adapt quickly

Consistency:

• We always are able to execute: we get it right the first time and promote touch it once accuracy
• We have persistence: we demonstrate the tenacity and willingness to go the distance to get something done
• We are calm under pressure: we can maintain stable performance when under heavy pressure or stress

Team Perks & Benefits at DelRicht Research:

• Medical, Dental, Vision
• Generous Paid Time Off that builds throughout your career with the company
• No nights or weekends
• 401K ( discretionary match/profit sharing)
• Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and giving the team the visibility and control to maximize earnings by hitting team goals
• Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn't like free travel?)

Job Type:
Full-Time 40 hrs

Visit our website linked below to learn about our company and current clinical trials, see patient testimonials, and check out our careers page!

Website: www.delrichtresearch.com

Patient Testimonials: https://delrichtresearch.com/testimonials/

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.