Cross-Sponsorship Portfolio Activation Leader

We're looking for a strategic, creative-minded marketer with a passion for sports to lead our Cross-Sponsorship portfolio activations. Deloitte US national sponsorships deliver memorable activities and impactful brand messaging, showcase Deloitte capabilities, create opportunities for exceptional experiences for our professionals and recruits, and help deepen client relationships.

As a leader on the US Sponsorships team, excellent strategic thinking, project management, and activation experience will be critical to success in the role.

Recruiting for this role ends on January 30, 2026

Work You'll Do

This leader will oversee and manage the development and execution of Deloitte's marketing and hospitality activation plans for the deep US Sponsorships Portfolio.

Team Leadership:

• Lead, mentor, and develop a team of Sponsorship Activation Managers, providing performance coaching, ongoing feedback, and professional growth opportunities.
• Set priorities and allocate resources across sponsorship portfolio, ensuring balanced workloads and high-quality delivery.
• Monitor team workloads and re-balance as needed to maintain efficiency.
• Support the team in issue resolution, escalations, and critical negotiations with property partners or stakeholders to maximize sponsorship value.

Sponsorship Activation Oversight :

• Oversee the creation and execution of full-year, multi-channel sponsorship activation plans, ensuring all sponsorships are leveraged to deliver maximum value across client engagement, marketing, and business development.
• Maximize contractual and incremental sponsorship assets. Oversee reviews of activation plans, including copy and creative assets, both internally and externally. Become an expert on the rights and nuances of assigned sponsorship properties.
• Review, approve, and support team strategies for hospitality and client experience, ensuring exceptional standards and alignment with Deloitte's business goals.
• Set the vision and drive continuous improvement to ensure marketing, creative, and client engagement plans are strategically integrated, innovative, and measurable.
• Implement and optimize workflows and tracking systems that support continuous improvement in team collaboration, creative approvals, and asset management. Ensure effective status management on key priorities, deadlines, and deliverables across all managed sponsorships.
• Oversee the team's work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans, and ensure consistent messaging across all channels.
• Identify and drive adoption of new tools, technologies, and industry best practices that can enhance the impact and efficiency of sponsorship activations.

Stakeholder Collaboration, Rights & Contract Management:

• Interface between the Sponsorship Activation team and senior marketing, brand, risk, and business leaders, escalating opportunities, resolving issues, and maximizing contractual benefits and unique assets.
• Translate business priorities into actionable plans and provide regular reporting, strategic insights, and recommendations to executive stakeholders.
• Represent the team at key firmwide meetings, planning sessions, and external partnership meetings.

General Support & Reporting:

• Guide the analysis of sponsorship effectiveness, competitive activity, and best practices; provide actionable insights and strategic recommendations to leadership.
• Lead the ongoing development of internal communications, sponsorship toolkits, training, and knowledge sharing to enhance sponsorship activation capability firmwide.

The Team

Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and processes.

Required Qualifications

• Minimum 15 years of experience in sponsorship or sports activation
• Experience and knowledge of multi-property sponsorships
• Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail
• Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills
• Experience with sponsorship property reviews/approvals
• High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment
• Limited immigration sponsorship may be available
• Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred Qualifications

• Sponsorship experience within B2B sponsorships

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $118,700 to $243,700.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Information for applicants with a need for accommodation:

https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

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