What are the responsibilities and job description for the Marketing Specialist position at DeLine Box & Display?
Role Focus
The Marketing Specialist is a role focused on the promotion of DeLine Box, a corrugated packaging company, that sells custom boxes and packaging solutions to businesses (e-commerce, FMCG, food & beverage, industrial clients). The role is more B2B, technical, and relationship-driven than consumer marketing.
Key Responsibilities
- Develop marketing campaigns for corrugated boxes, cartons, and custom packaging
- Support sales teams with brochures, presentations, and product sheets
- Manage website content (box styles, board grades, sustainability info)
- Create content highlighting:
- Strength & durability
- Cost efficiency
- Custom sizing & printing
- Sustainability & recyclability
- Handle email marketing to distributors and corporate clients
- Manage LinkedIn and B2B-focused social media
- Coordinate trade shows, factory visits, and industry exhibitions
- Track leads, inquiries, and campaign performance
Industry-Specific Skills
- Understanding of corrugated board types (single wall, double wall, flute types)
- Knowledge of custom packaging & print processes
- Ability to market sustainability and eco-friendly packaging
- B2B communication & relationship-building
- Basic technical understanding (so marketing claims are accurate)
Common Tools & Channels
- Website & SEO (product-focused pages)
- LinkedIn & email campaigns
- Sales decks & catalogs
- CRM systems (to track leads)
- Analytics tools (website traffic, inquiries)
KPIs (How success is measured)
- Number of qualified leads generated
- Sales support effectiveness
- Website inquiries & conversions
- Brand visibility in target industries
- Customer retention & repeat orders
Salary : $60,000 - $80,000