Broker & Trade Marketing Coordinator

DeLallo Foods is seeking a Broker & Trade Marketing Coordinator to support our grocery business throughout the Midwest. Reporting to the Regional Sales Manager (RSM), this role serves as a key link between customers, broker partners, and internal teams, helping ensure sales initiatives, promotional programs, new product launches, and distribution opportunities are executed effectively.

The ideal candidate is highly organized, detail-oriented, and skilled at managing multiple priorities while driving timely follow-through and communication across a fast-paced sales organization.

Key Responsibilities

Sales & Account Support

• Support the Regional Sales Manager with account planning, customer meetings, presentations, and reporting.
• Track customer opportunities, commitments, and key business initiatives.
• Prepare account updates, meeting materials, and follow-up action plans.
• Maintain organized records of customer contacts, account plans, and business activities.

Broker Management

• Communicate priorities, promotional plans, and sales goals & initiatives to broker partners.
• Monitor progress on new-item presentations, distribution opportunities, merchandising efforts, and customer requests.
• Gather broker feedback, execution updates, and market insights, with price performance.
• Coordinate samples, selling materials, presentations, and related support tools.

Trade Marketing & Retail Execution

• Maintain promotional calendars and execution timelines.
• Coordinate approved promotions, displays, seasonal programs, and new product launches.
• Track execution results and identify gaps or issues requiring follow-up.
• Support post-promotion reviews and performance reporting.

Reporting & Market Intelligence

• Maintain sales reports, dashboards, and activity trackers.
• Monitor sales trends, distribution performance, promotional results, and competitive activity.
• Prepare summaries and analyses to support business decisions and regional growth initiatives.

Qualifications

• Experience in sales coordination, trade marketing, customer support, broker management, or a related field.
• Consumer packaged goods (CPG), food, grocery, or retail experience preferred.
• Strong organizational and project coordination skills.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and related business applications.
• Excellent communication, follow-through, and problem-solving skills.
• Bachelor's degree in Business, Marketing, or a related field preferred, or equivalent experience.

Core Competencies

• Organization & Prioritization
• Execution & Follow-Through
• Trade Promotion Coordination
• Sales Reporting & Analysis
• Broker & Customer Support
• Communication & Collaboration
• Attention to Detail
• Accountability

Success in This Role

• Sales initiatives and promotional programs are executed on time and as planned.
• Broker and customer commitments are tracked and completed effectively.
• Accurate reporting and account information are readily available.
• The Regional Sales Manager can focus on customer relationships, strategic selling, and business growth.

Travel

This home-office-based position requires approximately 75% travel throughout the Midwest for customer meetings, broker meetings, market visits, and retail execution reviews.

WHY DELALLO

You’ll be working in a collaborative and innovative environment with an abundance of opportunities to learn and develop. Here, you will find a culture that encourages an entrepreneurial mindset that is focused on the future. You will work with an amazing team that helps and supports professional growth as well as works as a team to make sure the job gets done.  

COMPENSATION

• Competitive wages
• Bi-weekly pay
• 401k with company match

TIME OFF

• Paid time off (can be cashed out in lieu of time off, if desired)
• Paid holidays off: New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas

HEALTH INSURANCE & ANCILLARY BENEFITS (available after 14 days for full time employees)

• Medical, Prescription Drug, Dental and Vision
• Hospital Indemnity
• Term Life Insurance
• Pre-tax spending accounts
• Free flu shots (all employees)

LIFE EVENTS

• Short- term and Long-term disability
• Accident
• Employee Assistance Program (Counseling, Legal, Financial, Work/Life)

CAREER OPPORTUNITIES

• Career Advancement
• Opportunities to transfer to other locations or departments
• Training & Development
• Individualized Leadership Training Opportunities
• Individualized Intern Development

TEAM MEMBER PERKS

• Referral Program
• On-Line Purchase Discount

Founded in 1950, the George DeLallo Company is a family-owned manufacturer and distributor of specialty Italian and Mediterranean foods. As pioneers and leaders of the industry, we have expanded from our beginnings in Jeannette, PA, as a roadside Italian marketplace to multiple locations. Our corporate office and distribution center is in Mount Pleasant, PA, where we lead our national sales teams and operate our fleet to service customers. We operate three olive and antipasto production facilities in Mount Pleasant, Penn, PA, and Oroville, CA. In addition, we own and operate our very own olive orchard in Oroville, CA, as well as an industrial bakery in Bridgeville, PA.

The tenured team at DeLallo is enthusiastic about the continued growth and innovation of our company. Because our owners participate in day-to-day operations, dedicated team members who exhibit a strong work ethic, teamwork and professionalism are recognized and can more rapidly further their careers. As our company continues to grow, so does our need to build a solid team who offers experience, education and specialization to key fields of operation and who can continue to drive innovation. DeLallo provides quality products and programs to create partnerships with customers, to build brand loyalty with consumers and to give employees a sense of pride in the products that they bring to the market—to delight their neighbors with innovative, authentic and wholesome foods.