Brand Marketing Director

Overview
We are seeking an energetic and visionary Brand Marketing Director to lead our brand strategy and elevate our market presence across multiple channels. In this pivotal role, you will craft compelling brand narratives, develop innovative marketing campaigns, and steer strategic initiatives that resonate with diverse audiences. Your leadership will drive brand growth, foster customer engagement, and position our organization as a leader in the industry. This is an exciting opportunity to shape brand identity, harness data-driven insights, and execute impactful marketing strategies that propel business success.

Responsibilities

• Develop and implement comprehensive branding strategies aligned with organizational goals to enhance brand recognition and loyalty.
• Lead multichannel marketing campaigns across digital platforms, social media, public relations, and e-commerce channels to maximize reach and engagement.
• Oversee social media management efforts, ensuring consistent voice, creative content, and active community interaction.
• Conduct market research and analysis using tools like Nielsen to identify trends, customer preferences, and competitive insights that inform strategic decision-making.
• Manage product positioning and product management initiatives to ensure offerings meet market demands and brand standards.
• Collaborate with sales teams to develop integrated marketing plans that support revenue growth and customer acquisition objectives.
• Utilize analysis skills to measure campaign performance, optimize marketing efforts, and report on key metrics for continuous improvement.
• Oversee branding assets using Adobe Creative Suite to maintain visual consistency across all marketing collateral.
• Lead public relations efforts to build positive brand reputation through media outreach and community engagement.
• Develop and manage marketing budgets effectively while ensuring maximum ROI for all initiatives.

Requirements

• Proven experience in branding, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Expertise in social media management, multichannel marketing, and e-commerce platforms.
• Strong analysis skills with proficiency in market research tools such as Nielsen or similar data sources.
• Knowledge of product management processes and strategic planning methodologies.
• Excellent communication skills with the ability to craft compelling narratives for diverse audiences.
• Familiarity with Adobe Creative Suite for creating or overseeing visual content development.
• Experience in B2B marketing environments with a focus on sales support strategies.
• Ability to manage budgets effectively while driving innovative marketing solutions. Join us as a Brand Marketing Director if you’re passionate about shaping impactful brands through dynamic strategies, data-driven insights, and creative excellence!

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k) 3% Match
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Relocation assistance
• Unlimited paid time off

Work Location: Hybrid remote in Mattoon, IL 61938

Salary : $65,000 - $80,000