Marketing Manager

Job Title: Marketing Manager

Department: Sales & Marketing

Position Overview:

The Marketing Manager is on the frontlines of a resort’s marketing efforts—they are responsible for bringing the marketing calendar to life and translating the resort’s story into compelling, channel-ready content across every guest touchpoint. This role blends hands-on creative expertise with digital fluency to ensure that every asset, from social content and third-party listings to on-property collateral, reflects a cohesive, brand-aligned narrative. Reporting to the Director of Sales & Marketing and Regional Marketing Director, the ideal candidate is a proactive creative doer with an eye for detail, a passion for brand storytelling, and the agility to execute across channels.

Key Responsibilities:

• Manage the execution of the marketing calendar, marketing materials and creative assets, ensuring strict adherence to brand standards and visual identity guidelines.
• Support the development and promotion of seasonal offers, packages, and activations across all resort outlets, including Spa, Food & Beverage, and Activities
• Coordinate timely website updates and digital content refreshes across owned channels and third-party listings to maximize property visibility and reputation.
• Own email marketing calendar and create emails that pair the right message with the right audience.
• Serve as the on-property liaison to the social media agency, ensuring creative output aligns with campaign strategy and brand storytelling direction established by the Regional Marketing Director.
• Assist with influencer and media stay coordination, including content tracking, asset management, and internal communications to maximize earned media impact.
• Organize, optimize, and resize resort photography for deployment across marketing platforms, booking channels, and digital directories; provide hands-on support for brand photoshoots.
• Partner cross-functionally with resort teams to anticipate marketing needs, surface opportunities, and ensure consistent brand presentation at every guest touchpoint.

Qualifications:

• Minimum 3 years experience in marketing, ideally within hospitality, resort, or lifestyle brand environments
• Proficiency in Canva and/or Adobe Creative Suite (InDesign, Photoshop, Illustrator), with a strong visual eye and the ability to translate brand standards into creative that resonates
• Working knowledge of digital content platforms, CMS tools, social media management systems, and email marketing platforms
• Excellent organizational, communication, and time management skills with the ability to manage competing priorities and deadlines across multiple resort departments
• Collaborative mindset with a proactive, solutions-oriented attitude and a genuine passion for delivering elevated guest experiences
• Flexibility to work occasional evenings and weekends in support of on-property events, content capture, and seasonal activations